Brand Tone

Aspirational, Adventurous, and Chic

Brand Values

• •Travel & Exploration
• •Design & Storytelling
• •Community & Connection
• •Quality & Style

Best Practices

• •Lead with the Destination: Always connect the product to its inspirational city. Use storytelling to explain the "why" behind the design details, which is a key differentiator for the brand.
• •Use Aspirational & Evocative Language: Employ words like "discover," "explore," "journey," "spirit," and "memory" to reinforce the brand's core values of travel and adventure.
• •Encourage User-Generated Content (UGC): Actively ask customers to share photos of their travels with their sunglasses using a specific hashtag (e.g., #MySkrendiStory). This provides social proof and fresh content that aligns perfectly with the brand's identity.
• •Highlight the "Passport" Loyalty Program: Regularly mention the Passport by Skrendi in social media posts, email newsletters, and on the website. This unique selling proposition fosters community and encourages repeat purchases.
• •Maintain a Consistent Visual and Textual Tone: Ensure that the chic, modern, and adventurous tone is reflected in all communications, from the website's product descriptions to informal TikTok videos. The voice can adapt to the platform, but the core message must remain the same.

Social Perception

Currently, the perception of Skrendi is primarily shaped by its own curated online presence. To its followers, it is likely perceived as a stylish, new, and intriguing brand with a strong, unique concept. However, due to the lack of widespread independent reviews, the broader public perception is neutral and largely undefined. The brand has an opportunity to actively shape this narrative as it grows.

Copy Examples

• •Capture the spirit of the city. Our Sydney frames aren't just sunglasses; they're a memory of sunlit harbors and architectural wonders, designed with details inspired by the Opera House itself. Where will your Skrendis take you next? #SkrendiEyewear #SeekMemories #SydneyVibes
• •From Amsterdam, with love. Each pair of our Amsterdam I sunglasses features hidden details celebrating the city's iconic canals and rich culture. Swipe to see the engravings that make them unique. Shop the collection and start your journey. [Shop Now Link]
• •Your Adventure, Rewarded. With every pair of Skrendi sunglasses, you'll receive a city sticker for your Skrendi Passport. Collect your travels and unlock exclusive rewards. It's more than eyewear —it's your story.
• •New Destination Unlocked: Discover the Lisbon Collection
• •Inspired by the vibrant streets and timeless romance of Rome, the 'Roma I' sunglasses blend classic lines with modern flair. Featuring engraved coordinates of the Trevi Fountain and temple tips echoing the Colosseum's arches, this frame is your personal tribute to the Eternal City.