Brand Tone

Friendly and Approachable, Informative and Helpful, Enthusiastic and Passionate, Eco-Conscious and Responsible, Positive and Uplifting

Brand Values

• •Sustainability
• •Quality and Durability
• •Functionality and Practicality
• •Customer Well-being/Happiness
• •Conscious Consumption
• •Innovation

Best Practices

• •Emphasize "Eco-Joy": Always blend the core message of sustainability with a sense of positivity, ease, and even fun. Cleaning with Skoy isn't just responsible; it's also a more pleasant experience.
• •Be Informative but Relatable: Provide clear, factual information about product benefits (biodegradable, reusable, absorbent) in a friendly, conversational manner. Avoid overly technical jargon.
• •Use Vibrant and Positive Language: Incorporate words that evoke brightness, cleanliness, happiness, and care for the environment (e.g., "sparkle," "vibrant," "joy," "earth-loving," "conscious").
• •Show, Don't Just Tell (with a Japanese Sensibility): Use visuals and descriptions that resonate with the Japanese appreciation for quality, thoughtful design, and harmony with nature. Highlight how the products fit into a mindful, organized, and aesthetically pleasing home.
• •Maintain a Helpful and Encouraging Stance: Position the brand as a supportive partner in the customer's journey towards a more sustainable and enjoyable home life. Offer tips, share user experiences, and foster a sense of community.

Social Perception

Positive Customer Reception, Eco-Aware Choice, Problem Solver, Aesthetically Pleasing & Fun, Trustworthy (for eco-claims)

Copy Examples

• •Headline: Brighten Your Kitchen & Our Planet, One Skoy at a Time! Body: Tired of wasteful paper towels and grimy sponges? Make the switch to Skoy! Our vibrant, reusable cloths and scrubs are not only super effective but also 100% biodegradable. Clean with a clear conscience and a splash of fun! #SkoyJapan #EcoFriendlyCleaning #SustainableLiving
• •Headline: Finally, a Cleaning Cloth That Sparks Joy (and Actually Works!). Body: Meet your new cleaning hero! The Skoy Cloth is designed in Sweden and loved in Japan for its incredible absorbency and durability. Wash it, reuse it, and when it's time, compost it! Making your home and the earth a little cleaner, happily. #HappyCleaning #SkoyJoy #EcoChic
• •Headline: Less Waste, More Wow! Discover the Power of Skoy. Body: Did you know one Skoy Cloth can replace up to 15 rolls of paper towels? Imagine the impact! Our eco-friendly range is tough on messes but gentle on the planet. Join the Skoy family and embrace a cleaner, greener lifestyle. #ReduceReuseSkoy #SustainableSwaps #MadeToLast
• •Headline: From Drab Chores to Fab Cleans: The Skoy Japan Difference. Body: We believe cleaning shouldn't be a bore. That's why Skoy products come in delightful designs and are made to make your life easier. Powerful, practical, and planet-kind – that's our promise to you. #SkoyStyle #EffortlessCleaning #LoveYourHome
• •Headline: Small Change, Big Impact. Choose Skoy for a Sustainable Sparkle. Body: Ready to make a simple switch that benefits your home and the environment? Skoy’s innovative cloths and scrubs are crafted from natural materials and are fully compostable. It's the smart, stylish, and sustainable way to keep things shining! #GoGreenWithSkoy #PlanetFriendly #CleanHappy