Brand Tone

Enthusiastic, trendy, and informal, with a strong connection to anime, fitness, and streetwear culture.

Brand Values

• •Passion for Anime Culture
• •Fitness and Self-Improvement
• •Fashion and Style
• •Empowerment
• •Community

Best Practices

• •Establish a detailed style guide with examples of tone, vocabulary, and grammar.
• •Train all copywriters on the brand's tone, values, and target audience.
• •Use informal, direct language, incorporating relevant slang and anime/fitness references.
• •Avoid generic or overly formal language.
• •Prioritize authenticity to maintain credibility with the target audience.

Social Perception

A fashionable and authentic brand that empowers individuals through anime-inspired fitness apparel, fostering a community of passionate fans.

Copy Examples

• •"Feel the power, embrace the aesthetic."
• •"Site-wide Mega Sale - Up to 50% OFF + Free Shipping!"
• •"Spider compression tee - Level up your workout!"
• •"Heavenly restriction tee oversized pump cover - For maximum gains."
• •"Saiyan lever weightlifting belt - Unleash your inner power!"