Brand Tone

Professional & Knowledgeable, Inspirational & Aspirational, Quality-Oriented, Helpful & Customer-Focused, Modern Scandinavian, Slightly Formal but Accessible

Brand Values

• •Quality
• •Sustainability & Local Sourcing ("Kortreist")
• •Craftsmanship & Expertise
• •Aesthetics & Design
• •Durability & Longevity
• •Customer Satisfaction
• •Innovation (in treatments and applications)

Best Practices

• •Prioritize Quality and Expertise: Always lead with the quality of the materials and the expertise Profiltre offers. Use precise language when describing products and their benefits (e.g., "Royal-impregnated for enhanced durability and reduced maintenance").
• •Embrace Visual Storytelling: Ensure copy complements the high-quality imagery. Let the visuals inspire, and use text to provide key details, benefits, and calls to action (e.g., "Imagine this [Product] on your facade. Swipe to see the details.").
• •Maintain a Professional yet Inspiring Voice: Avoid overly casual slang or jargon that might alienate a segment of the audience. The tone should be aspirational, showcasing the beauty and potential of wood in architecture and design, while remaining authoritative and trustworthy.
• •Highlight Scandinavian Design Principles: Weave in references to clean lines, functionality, natural materials, and the connection to nature – elements central to Scandinavian aesthetics and likely appealing to the target audience.
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more conversational on TikTok Q&As, more detailed on the website), the core values of quality, expertise, and inspiration should resonate consistently in all communications. Develop a style guide if one isn't already in place.

Social Perception

Respected Supplier, Provider of Premium Products, Inspirational Resource, Associated with Modern Scandinavian Design, Trustworthy

Copy Examples

• •Instagram Post (Showcasing a new cladding project): Transform your vision into reality. Our [Product Name, e.g., Royal-impregnert kledning] in [Color/Wood Type] brings timeless elegance and lasting protection to this stunning modern cabin. Discover the art of Scandinavian design with wood that endures. #Profiltre #WoodCladding #ScandinavianDesign #SustainableBuilding #ArchitectureNorway
• •Website Banner (Highlighting customization): Your Project, Your Profile. We craft custom wood solutions, from unique cladding profiles to bespoke interior slats, ensuring every detail reflects your design intent. Quality wood, tailored for you.
• •Facebook Ad (Targeting renovators): Planning a renovation? Elevate your home with the natural beauty and durability of Profiltre wood. Explore our range of fire-protected and sustainably sourced timber, listverk, and terrassebord. Get expert advice for your project today!
• •Product Description (for a specific wood slat): Create striking interiors with our [Wood Type, e.g., Eik Spiler] (Oak Slats). Precision-milled for seamless installation, these slats add warmth, texture, and a contemporary acoustic solution to any space. Available in various dimensions and finishes to match your aesthetic.
• •Email Newsletter Snippet (Announcing a new sustainable option): Building Green, Beautifully. We're excited to introduce our expanded range of 'kortreist' (locally sourced) and eco-certified wood products. Choose Profiltre for sustainable quality that doesn’t compromise on design or durability. Learn more about our commitment to the environment.