Brand Tone

Friendly, youthful, and aspirational. The language is accessible and encouraging, aiming to educate the audience like a knowledgeable friend. The visual identity reinforces an approachable and modern feel.

Brand Values

• •Authenticity
• •Quality
• •Innovation
• •Customer Service

Best Practices

• •Embrace a Youthful and Engaging Voice: Use emojis, ask questions, and encourage interaction in social media captions and website copy. Keep the language simple, positive, and relatable.
• •Prioritize Education: Position the brand as an expert in Korean skincare by sharing tips, explaining ingredients, and creating 'how-to' content. This builds trust and provides value beyond just selling products.
• •Leverage Visual Storytelling: Maintain a consistent aesthetic across all platforms. Use bright, high-quality images and videos that reflect the clean and modern identity of the brand.
• •Incorporate User-Generated Content: Encourage customers to share their experiences with sknzone products. Featuring UGC on social media fosters a sense of community and provides authentic social proof.
• •Stay True to Core Values: Ensure all marketing and communication efforts align with the brand's stated values of authenticity, quality, innovation, and customer service. This consistency will build a strong and trustworthy brand identity.

Social Perception

Positive and developing among its target audience. Perceived as a trustworthy source for authentic K-beauty items in the UAE, valued for its curation of popular and effective products. Fosters a sense of community and relatability through influencers and UGC.

Copy Examples

• •Your secret to a flawless summer glow. ✨ Our suncushion protection with SPF 50+ is your perfect partner for sunny days. Lightweight, non-greasy, and packed with skin-loving ingredients. Get yours now and embrace the sunshine! #sknzone #kbeauty #sunprotection
• •The viral lip plumper you've been seeing everywhere. 🔥 Get the perfect pout with our Breeze Fig lip plumper. Your lips, but better. 😉 #koreanlipplumper #viralskincare #sknzone
• •Double the Glow, Double the Fun! Buy One, Get One Free on our bestselling summer essentials. Stock up on your favorites now!
• •Your Guide to 'Glass Skin' is Here! Ever wondered how to achieve that coveted 'glass skin' look? We're breaking it down for you. It's all about hydration, protection, and the right products. Discover our curated collection of Korean skincare essentials and start your journey to luminous skin today.
• •Which one is your skin craving today? 🤔 Vote now and let us know your go-to! #skincareessentials #kbeautyroutine #sknzone