Brand Tone

Aspirational yet Accessible, Authentic & Relatable, Empowering & Confident, Clean & Conscious, Simple & Straightforward

Brand Values

• •Efficacy for Sensitive Skin
• •Simplicity
• •Inclusivity (in skincare)
• •Quality Ingredients
• •Self-Care & Empowerment
• •Representation

Best Practices

• •Always tie back to Lori Harvey's personal experience with sensitive skin and her desire for simple, effective solutions. This builds authenticity and relatability. For example, instead of just saying "good for sensitive skin," try "Crafted from Lori's own journey with sensitive skin, for your peace of mind."
• •While showcasing a luxurious feel (clean design, quality ingredients), ensure the language remains inviting and achievable. Use words like "simple," "easy," "your path to," making the desired glow feel within reach, not exclusive.
• •Consistently link the skincare results to a feeling of confidence and empowerment. The end benefit isn't just good skin, but the feeling that comes with it. Use empowering verbs and positive affirmations.
• •Regularly reinforce the vegan, cruelty-free, and specific "free-from" aspects (parabens, sulfates, etc.) as core differentiators. This appeals to the conscious consumer and builds trust.
• •Mirror the simplicity of the 5-step routine in the copy. Be clear, concise, and always highlight the direct benefit to the user (e.g., "hydrates," "brightens," "soothes," "simplifies"). Avoid overly technical jargon unless clearly explained.

Social Perception

Celebrity-Founded Brand, Mixed Product Reviews, Questions of Originality/Standing Out, Association with Lori Harvey's Persona, Accessibility Concerns (Price vs. Value), Authenticity Debates

Copy Examples

• •Your uncomplicated path to radiant, healthy skin. ✨ SKN by LH is thoughtfully crafted for glow-getters who crave effective, gentle care. Vegan, cruelty-free, and always kind to your skin. #SKNbyLH #SimpleSkincare #ConfidentGlow
• •Rosacea flare-ups? Sensitive skin? I get it. That’s why I made SKN by LH super gentle but SO effective. Get that easy glow! #SKNbyLH #SensitiveSkinSolutions #LoriHarveySKN #RealSkin
• •Unlock Your Best Skin. Lori Harvey’s 5-step system simplifies your routine, amplifies your glow. Clean formulas, visible results.
• •Tired of complicated skincare? Your simple glow-up is here. At SKN by LH, we believe achieving luminous skin shouldn't be a mystery. Inspired by Lori Harvey’s own journey, our 5-step system delivers essential, high-quality ingredients for a complexion that feels as good as it looks. Effortless radiance, bottled for you.
• •Start fresh, glow strong. Our Goji Berry Cleanser gently melts away impurities without stripping your skin. Packed with antioxidants, it’s the first simple step to your most confident, radiant SKN. #CleanBeauty #GentleCleanser