Brand Tone

Elevated & Luxurious, Scientific & Efficacious, Educational & Informative, Aspirational & Empowering, Authentic (striving for)

Brand Values

• •Efficacy & Performance: Products are "performance driven" and designed to deliver visible results.
• •Quality: Commitment to high-quality, meticulously crafted formulas.
• •Science-Backed Innovation: Bridging dermatological expertise with accessible skincare.
• •Inclusivity: Aims to cater to all skin types, tones, and textures at every stage of maturity.
• •Simplicity & Minimalism: Reflected in product design and the concept of a simplified, effective routine.
• •Sustainability (claimed): Focus on refillable packaging and use of recycled materials for refills. This value has been questioned by some consumers and critics.
• •Self-Care & Confidence: Encouraging a lifestyle of self-care and embracing natural beauty.
• •Cleanliness (ingredients): Products are marketed as clean, vegan, and cruelty-free, free from gluten, sulfates, BHT, and PEGs.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the brand's tone (e.g., sophisticated, scientific, empowering, minimalist), core vocabulary, and "do's and don'ts" for language. This guide should be the go-to resource for all content creators. For SKKN, this would emphasize terms like "efficacious," "science-backed," "innovative," "ritual," "radiance," and "confidence."
• •Prioritize Clarity and Efficacy in Product Descriptions: While maintaining an elevated tone, ensure copy clearly communicates product benefits, key ingredients (highlighting scientific backing where appropriate), and how to use them. Avoid overly technical jargon unless explained, focusing on the tangible results and the luxurious experience.
• •Infuse Kim's Personal Narrative Authentically (Where Appropriate): Weave in elements of Kim's skincare journey and passion for the products, as this is a key part of the brand's origin. However, ensure this feels genuine and connects back to the product's benefits for the consumer, rather than solely relying on celebrity endorsement.
• •Maintain Visual and Textual Cohesion: Ensure the copy's tone aligns with the brand's visual identity (minimalist, neutral, luxurious). The language should feel as sleek, considered, and premium as the packaging and overall aesthetic. Use sophisticated sentence structures and a refined vocabulary.
• •Educate and Empower, Don't Just Sell: Frame copy to educate the consumer about their skin and the science behind the products, empowering them to make informed choices. This builds trust and positions the brand as a knowledgeable authority, reinforcing values like "science-backed" and "empowerment." Focus on the "why" behind the ingredients and formulations.

Social Perception

Loyal Kim Kardashian fans are highly engaged and trust her brand. Appreciation for the minimalist, luxurious aesthetic of the packaging. Some users find specific products effective and enjoy the sensory experience. The brand's focus on inclusivity and diverse representation is acknowledged. Seen as an evolution of KKW Beauty with a more mature, skincare-focused approach.

Copy Examples

• •Headline: Unlock Your Skin's Potential. Body: Experience the transformative power of SKKN BY KIM. Our science-backed formulas, born from a journey of discovery, are meticulously crafted to nourish and reactivate your skin's inherent radiance. Elevate your ritual.
• •Headline: The Intersection of Luxury and Efficacy. Body: SKKN BY KIM delivers a new paradigm in skincare. Indulge in sophisticated, minimalist essentials formulated with potent, clinically-proven ingredients for visible results you can trust. Redefine your confidence.
• •Headline: Curated by Kim. Validated by Science. Body: Discover the expertly crafted collection inspired by Kim Kardashian's personal skincare learnings. Each SKKN BY KIM product offers a streamlined approach to powerful results, empowering you to embrace your most radiant skin.
• •Headline: Beyond the Surface. Deeply Transformative. Body: SKKN BY KIM isn't just skincare; it's a commitment to your skin's long-term health and vitality. Our innovative formulations work synergistically to reveal a complexion that is not only beautiful but truly revitalized. Invest in your glow.
• •Headline: Your Ritual. Your Radiance. Reimagined. Body: Embrace the SKKN BY KIM experience – where clean, potent ingredients meet mindful, sustainable design. Begin your journey to visibly healthier, more luminous skin. Feel confident, authentically you.