Brand Tone

Aspirational/Expert, Enthusiast-focused, Informal/Community-Oriented (Historically/Intended)

Brand Values

• •Performance and Engineering Excellence
• •Innovation
• •Reliability & Durability
• •Made in the USA / Support Local
• •Customer Focus (Stated)

Best Practices

• •Realign Actions with Stated Values: Address customer service and reliability issues to reflect customer focus, reliability, and professionalism.
• •Adopt a Humble and Solution-Oriented Tone in Support: Train customer service to be empathetic, responsive, and focused on resolving issues.
• •Ensure Accuracy and Transparency: Maintain accurate product descriptions, stock levels, and shipping times with proactive communication.
• •Showcase Expertise Through Helpful Content: Develop 'Tech Tips & Articles' and installation guides to reinforce expertise and provide value.
• •Engage Authentically with the Community (Positively): Re-engage with forums and social media, sharing customer builds and providing expert advice in a passionate, knowledgeable, and approachable manner.

Social Perception

Historically Respected, Currently Polarized/Largely Negative in recent years, Enthusiast Community Awareness

Copy Examples

• •Headline: Unleash Your Subaru's True Potential. Body: Engineered on the track, perfected for your drive. Crawford Performance delivers dyno-proven power and bulletproof reliability. Upgrade with confidence.
• •Headline: The Heart of Your Subaru, Fortified. Body: From our legendary Air/Oil Separators to meticulously built short blocks, trust Crawford Performance for engine components that protect and perform. Decades of Subaru expertise in every part.
• •Headline: Adventure-Ready. Track-Proven. Body: Whether you're hitting the trail or the tarmac, Crawford Performance parts are built to endure. Experience the difference that race-bred engineering makes.
• •Headline: Beyond Stock. Beyond Expectation. Body: Don't just modify your Subaru, elevate it. Crawford Performance offers expertly designed solutions, proudly made in the USA, to take your vehicle to the next level.
• •Headline: Join the Legacy of Performance. Body: Trusted by enthusiasts and motorsport legends for over 20 years. Crawford Performance: Power you can feel, quality you can depend on. What will you build?