Brand Tone

Relatable, Honest, Introspective, Thoughtful, Youthful, Energetic, Approachable, and Fan-Centric

Brand Values

• •Authenticity/Honesty
• •Vulnerability
• •Connection
• •Creativity & Artistic Growth
• •Relatability

Best Practices

• •Speak from the "I": Use a first-person perspective in most communications to maintain a personal and direct connection with the audience, mirroring Skizzy's lyrical style.
• •Embrace Imperfection and Honesty: Don't shy away from relatable struggles or more reflective content. This aligns with his value of authenticity and resonates with his audience.
• •Use Casual and Conversational Language: Keep the language accessible and similar to how peers might talk to each other, avoiding overly corporate or formal jargon. Think "straightforward lyrics that openly express how he feels."
• •Incorporate Themes from His Music: Weave in references to common lyrical themes like late nights, relationships, introspection, city life, and personal growth to create a cohesive brand world.
• •Foster a Sense of Community: Directly address fans, ask questions, and encourage interaction. Highlight fan experiences and testimonials when appropriate to reinforce the value of connection.

Social Perception

Voice for the Youth/Millennial Experience, Relatable and Genuine, Unique Sound, Loyal Following, Introspective and Emotional

Copy Examples

• •New track just dropped. This one’s for the late nights, the overthinkers, and everyone just trying to figure it out. Hope it finds you where you need it. Link in bio. #SkizzyMars #NewMusic #AloneTogetherVibes
• •Cozy up in the new collection. Designed for a lifestyle – the highs, the lows, and everything in between. Wear your real. Shop now - skizzymars.com/store #SkizzyMerch #RealLife
• •Back on the road soon. Ready to connect with you all and share some new sounds & old favorites. It's more than just a show, it's a vibe. Grab your tickets and let's make some memories. #SkizzyOnTour #LiveMusic #FanConnection
• •Been reading your comments on the new EP – means the world. What’s your favorite track so far and why? Jump into the SKIZ community on Grouped to chat more. #SkizzyFam #MusicDiscussion #HonestFeedback
• •Some days are a struggle, some days we fly. Grateful for the journey and for all of you sticking by. Music has always been my way through. More to come. #KeepGoing #ArtistLife #VulnerabilityIsStrength