Brand Tone

Dark & Intense, Confrontational & Unapologetic, Vulnerable & Honest, Provocative & Edgy, Versatile (within his niche)

Brand Values

• •Authenticity
• •Self-Expression
• •Connection with Outcasts
• •Resilience
• •Provocation/Boundary Pushing

Best Practices

• •Embrace the Darkness: Consistently use language and imagery that align with the horrorcore aesthetic – words like "nightmare," "abyss," "demons," "chaos," "haunted." Avoid overly cheerful or mainstream terminology.
• •Be Unapologetically Direct: Communicate with a bold, confrontational, and unfiltered voice. Don't soften messages to appeal to a wider audience; the niche appeal is part of the brand.
• •Weave in Vulnerability (Authentically): While maintaining the dark and intense tone, occasionally incorporate elements of raw honesty about struggle and mental health, mirroring sKitz Kraven's own admissions. This deepens the connection with the core fanbase.
• •Use Provocative Calls to Action: Encourage engagement with phrases that are edgy and fit the theme, e.g., "Dare to listen," "Embrace your madness," "Join the horde."
• •Maintain Visual-Textual Consistency: Ensure that the copywriting is always paired with visuals (album art, merch designs, video stills) that reinforce the dark, horror-centric, and sometimes graphic nature of the brand. The text should feel like an extension of the visual world sKitz Kraven creates.

Social Perception

Cult Following, Polarizing Figure, Controversial, Energetic Performer, Misunderstood by Mainstream

Copy Examples

• •Descend into the new abyss. sKitz Kraven’s latest nightmare is now streaming. Not for the faint of heart. You’ve been warned.
• •This isn't just a mask. It's a reflection of the darkness we all carry. Wear your demons. sKitz Kraven official mask – link in bio.
• •The asylum doors are creaking open. Catch sKitz Kraven live – bringing the chaos to your city. Get your tickets before sanity prevails.
• •They whisper in the shadows. Let them. The noise only fuels the fire. New track drops Friday. This one’s for the misunderstood.
• •Heard your screams. What darkness are you battling today? Drop it in the comments. This is a haven for the haunted.