Brand Tone

professional, knowledgeable, and customer-centric. They also convey a sense of pride in Australian manufacturing and heritage. Communications are informative and aim to assist customers in making the best choices for their projects.

Brand Values

• •Quality Craftsmanship
• •Customer Focus
• •Australian Made & Owned
• •Heritage and Innovation
• •Expertise & Experience
• •Collaboration & Support

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and style, including approved terminology and common phrases. Share this with anyone creating content.
• •Prioritize Customer Needs: Always frame copy around how the products and services benefit the customer. Use "you" and "your" to make it relatable.
• •Highlight Expertise with Clarity: Share knowledge and advice in an accessible way. Avoid overly technical jargon unless addressing a specialist audience, and if so, ensure it's accurate and clear.
• •Showcase Australian Pride Authentically: Weave in the "Australian owned and made" message naturally where relevant, emphasizing the quality and local support aspect.
• •Maintain Professionalism with a Human Touch: While maintaining a professional demeanor, allow the helpful and approachable nature praised by customers to shine through in communications. Use real customer stories and testimonials (with permission) to build trust and relatability.

Social Perception

Australian Moulding & Door Company is generally perceived very positively by its customers. They are seen as a reliable supplier of high-quality, Australian-made mouldings and doors. Customers value their extensive range, the ability to match heritage profiles, and the excellent customer service they receive. The company is regarded as an expert in its field.

Copy Examples

• •Transform your space with authentically Australian-made skirting boards. From classic Victorian to sleek modern, find the perfect profile at Australian Moulding & Door Company. Quality craftsmanship, guaranteed.
• •Renovating a heritage home? Our experts can perfectly match existing mouldings or help you choose a historically accurate design. Let's bring your vision to life. #AustralianHeritage #CustomMouldings
• •Don't just build a house, craft a home. Our extensive range of doors and architraves offers endless possibilities to express your unique style. Visit our new Bayswater showroom!
• •Proudly Australian owned and manufactured for over 20 years. When you choose Australian Moulding & Door Company, you're choosing quality that lasts. Support local. #AusMade #TimberMouldings
• •Stuck on skirting? Our friendly team is here to help! With over 6,000 profiles, we'll guide you to the ideal solution for your project and budget. Contact us for a free quote.