Tono de Marca

The predominant tone is approachable and friendly, supportive and educational, passionate and enthusiastic, and strongly community-focused.

Valores de Marca

• •Inclusivity
• •Guidance
• •Community
• •Passion for the Sport
• •Player Improvement

Mejores Prácticas

• •Always Lead with "Why": Start with the problem you're solving or the feeling you're evoking (e.g., "Tired of your drives turning into rollers?"). Your founder's story is a powerful "why" – use it. The brand was created to help players. Let this purpose shine through in all communications.
• •Keep it Personal and Approachable: Use "we," "you," and "I." Refer back to the founder's journey. Avoid overly technical jargon unless you're explaining it in simple terms. The tone should feel like a friendly conversation with a knowledgeable peer on the course.
• •Champion the Beginner: Consistently create content that addresses the questions and frustrations of new players. This reinforces the core brand value of inclusivity and guidance and builds trust from the ground up.
• •Celebrate the Community: Regularly feature the local club, players, and events. This solidifies the brand's position as a community hub, not just a retail outlet. Share user-generated content (with permission) to make customers feel like part of the brand story.
• •Focus on the Fun: While technical specs are important, always tie them back to the end benefit: having more fun and improving your game. The brand's mission is to make disc golf "extra fun," so let that be the recurring theme in your copy.

Percepción Social

The brand is perceived as a trusted, local expert and a cornerstone of the Medicine Hat disc golf community. It is seen as a business that prioritizes the player's journey and improvement, building trust by guiding customers to the right equipment and fostering loyalty.

Ejemplos de Copy

• •Feeling lost in a sea of plastic? We’ve been there. The right disc makes all the difference. Let's find the one that’ll make you fall in love with the game, not your frustration. Swing by and let’s talk flight paths and fun!
• •The fan-favorite Axiom Hex has landed! Perfect for those straight, controlled shots that just feel right. Whether you're a seasoned pro or just finding your form, this is a midrange you can trust. Get yours before they fly off the shelves!
• •Awesome turnout at the MHDGC league night! So great to see so many familiar and new faces crushing it on the course. This is what it's all about: community, friendly competition, and a whole lot of fun. See you all next week!
• •Why won't my disc fly straight? You might be throwing a disc that's too fast for you! It's a super common mistake. Our mission is to get the right disc in your hand to help you build confidence and skill. Let us help you unlock your potential.
• •Take your game to the next level. At Skip Shot, we're more than just a store; we're your partner in disc golf. From beginner advice to the latest pro models, we have the gear and the guidance to help you succeed. Shop online or visit us in Medicine Hat!