Brand Tone

friendly, professional, knowledgeable, trustworthy, and community-oriented.

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Family & Community
• •Expertise & Trustworthiness
• •Integrity & Fair Pricing

Best Practices

• •Embrace the "Family-Owned" Voice: Consistently use warm, approachable, and helpful language. Avoid overly corporate jargon. Think of how you'd speak to a neighbor you respect.
• •Showcase Expertise, Don't Just Tell: Instead of simply saying "we are experts," provide valuable tips, explain differences between flooring types, or share insights into the installation process in your content (like in blog posts or social media captions). This demonstrates knowledge naturally.
• •Prioritize Customer Education: Frame your copy around helping the customer make informed decisions. Focus on their needs, their problems, and how your products/services provide solutions.
• •Highlight Trust and Reliability: Use words that convey dependability, experience, and quality (e.g., "trusted since 1998," "quality craftsmanship," "long-lasting floors"). Feature customer testimonials prominently as social proof.
• •Maintain a Consistent Community Focus: Acknowledge your local roots (Canandaigua, Dansville) and tailor messaging that resonates with a community-oriented audience. Share local involvement or customer stories when appropriate.

Social Perception

Skip's Custom Flooring is highly regarded by its customers and the local community. They are perceived as a reliable, professional, and customer-centric business that delivers high-quality flooring solutions and installations. The "family-owned" aspect resonates positively, fostering a sense of trust and personalized service. Their affiliation as a Spotlight Dealer for brands like Hallmark Floors further enhances their reputation for quality and service. Customers appreciate their extensive selection, knowledgeable staff, and the care taken during installations. They are often recommended by word-of-mouth and by repeat customers.

Copy Examples

• •Headline: Your Home's Foundation Starts with Skip's: Quality Floors, Expertly Installed. Body: For over 25 years, our family has helped yours find the perfect flooring. From cozy carpets to timeless hardwood, we guide you every step, ensuring beauty and durability you'll love for years. Visit our Canandaigua or Dansville showroom and feel the Skip's difference!
• •Social Media Post (with an image of a beautiful new floor): Dreaming of a floor that wows? ✨ We make it happen! Our team at Skip's Custom Flooring doesn't just install floors; we bring your vision to life with expert advice and an unmatched selection. What flooring project is next on your list? Let us know below! #SkipsCustomFlooring #HomeTransformation #QualityFlooring
• •Website "About Us" Snippet: More than just a flooring store, Skip's is a family legacy built on trust and a genuine passion for helping our neighbors create beautiful, comfortable homes. Since 1998, we've believed in quality products, honest advice, and service that makes you feel like part of our family.
• •Promotional Email Subject: Step Up Your Style: Expert Flooring Advice & Special Offers Inside! Body: Ready for a refresh? At Skip's Custom Flooring, we combine the latest trends with timeless quality. Our knowledgeable team is here to help you navigate our wide selection and find the perfect fit for your lifestyle and budget. Plus, discover exclusive savings this month!
• •Customer Testimonial Promotion: "Skip's is a full service flooring outfit. They are regular people who do exceptional work." - Paul A. We're blushing! 😊 Our greatest pride is a happy customer. Experience the dedicated service and craftsmanship that keeps our community coming back. Get your free estimate today!