Brand Tone

Nurturing, Passionate, and Community-Focused

Brand Values

• •Thoughtful Curation
• •Child Development and Emotional Intelligence
• •Support for Local and Diverse Voices

Best Practices

• •Maintain a Warm and Encouraging Tone: Always use positive, gentle, and supportive language. Address your audience (parents, educators) as partners in the journey of raising a reader.
• •Lead with the "Why": Instead of just announcing a book, start with the emotional or developmental benefit. For example, instead of "New book in stock," try "Help your child understand sharing with this beautiful new story."
• •Champion Your Values: Regularly create content around your core values. Dedicate posts to local authors, books about emotional intelligence, or award-winning titles to reinforce what your brand stands for.
• •Use Storytelling in Your Captions: Share small anecdotes, ask engaging questions, and create narratives around the books you feature. This builds a stronger connection with your audience than a simple product description.
• •Keep it Visually Cohesive: Ensure your photography and graphics on social media match your brand's warm and clean aesthetic. Bright, inviting images of books and reading will complement your nurturing tone.

Social Perception

Trusted Curator and Resource for Parents

Copy Examples

• •In a world where you can be anything, be kind. Our latest arrival, 'The Little Bear's Big Heart,' is a beautiful story that gently teaches the power of kindness. Perfect for bedtime stories and little life lessons. #ReadWithEmpathy #SkippingStoneBooks
• •From our shores to your bookshelf! We're so proud to feature 'A New Home for Oyen' by a talented Malaysian author. Discover a story that's close to home and supports our amazing local talent. #SupportLocalMY #MalaysianAuthors
• •Sometimes, big feelings can be scary. Our 'Worry Boots' collection is curated to help little ones understand their anxieties and find their courage. Explore gentle stories that comfort and empower. #EmotionalIntelligence #ChildrensBooks
• •Weekend story time is calling! Get free shipping on all orders above RM100 this weekend. It's the perfect time to stock up on new adventures and cherished classics for your little reader. #BookstoreMY #FreeShipping
• •What was the one book from your childhood that you'll never forget? Share your favorite memory in the comments below! We love hearing about the stories that shaped you. #ChildhoodBooks #BookLovers