Brand Tone

Direct and Benefit-Oriented, Urgent and Action-Oriented, Enthusiastic and Positive, Simple and Accessible

Brand Values

• •Comfort
• •Convenience
• •Efficiency
• •Practicality
• •Affordability/Value

Best Practices

• •Stay Benefit-Driven: Always translate features into tangible benefits for the user. Instead of 'It has a 450ml water tank,' say 'Enjoy hours of cool mist with the large 450ml water tank.'
• •Use Simple, Direct Language: Avoid complex vocabulary or overly technical terms. The copy should be easily scannable and understandable.
• •Maintain Enthusiasm and Positivity: Use upbeat and positive words to describe the product and its effects.
• •Incorporate (Ethical) Urgency: If offering a genuine limited-time deal, clearly communicate it to encourage action. Avoid creating false scarcity.
• •Focus on the 'You': Address the customer directly (e.g., 'You can finally enjoy...') to make the copy more personal and engaging.

Social Perception

Functional Gadget, Expectation vs. Reality Dependent, Potentially Skeptical

Copy Examples

• •Headline/Social Media Ad: 'Stop Sweating, Start Chilling! ❄️ Get your Freezora Portable Air Cooler today and enjoy instant cool relief wherever you go. 50% OFF + Free Shipping for a limited time!'
• •Benefit-Focused Description: 'Tired of stuffy desks and sleepless nights? The Freezora is your personal oasis! It cools, humidifies, and purifies the air around you, creating the perfect comfort zone. Energy-efficient and whisper-quiet!'
• •Urgency/CTA: 'Don't miss out on cool savings! Freezora's massive 50% discount ends soon. Click here to claim yours and transform your personal space into a cool sanctuary!'
• •Problem/Solution for Email: 'Is the summer heat draining your energy? Imagine a refreshing breeze, just for you, anytime, anywhere. That's Freezora. Portable, powerful, and perfectly priced. Order now and make this your coolest summer yet!'
• •Feature-Benefit Snippet: 'With 3 fan speeds and 7 soothing LED light options, the Freezora doesn't just cool your air, it sets the mood. Lightweight and USB-powered for ultimate convenience at home, in the office, or even on the go!'