Brand Tone

Approachable Luxury with Expertise

Brand Values

• •Personalization & Hyper-Customization
• •Expertise & Education
• •Exceptional Customer Service & Care
• •Results-Driven Skincare
• •Quality & Luxury
• •Passion for Skincare
• •Building Relationships

Best Practices

• •Educate, Don't Just Sell: Frame all product and service descriptions around their benefits and the solutions they provide. Explain the 'why' and 'how,' showcasing expertise in an accessible way, reinforcing the educational value skin&tonic provides.
• •Balance Luxury with Warmth: Consistently use sophisticated and descriptive language that reflects the high-end nature of the Biologique Recherche line and the spa's services. However, always ensure the tone remains approachable, friendly, and empathetic. Avoid overly clinical or intimidating jargon unless clearly explained.
• •Emphasize Personalization at Every Touchpoint: Continuously highlight the bespoke nature of the treatments and consultations in website copy, social media posts, and email communications. Use phrases like "tailored for your skin," "your unique skincare journey," or "a personalized plan crafted by our experts."
• •Showcase Expertise Through Authentic Storytelling: Regularly share client success stories (with permission, of course), insights from the estheticians (like skincare tips or ingredient spotlights), and perhaps even the "why" behind choosing certain product lines like Biologique Recherche. Leverage the founders' extensive experience and passion in the narrative.
• •Maintain Visual and Verbal Consistency: Ensure that the visual identity (photography style, color palette on social media, website, and in the physical spa) aligns with the "approachable luxury with expertise" tone. It should feel clean, elegant, and professional, yet also warm, inviting, and feature real, relatable results and people. All written content, from website FAQs to Instagram captions, should echo this established voice.

Social Perception

skin&tonic is highly regarded as a premier destination for high-quality, effective skincare in Raleigh. Clients view the estheticians as knowledgeable, experienced, and genuinely caring professionals who provide personalized attention. The brand is trusted to deliver visible results and is associated with luxury. The atmosphere is relaxing, welcoming, and professional, providing a comprehensive and educational skincare experience.

Copy Examples

• •Unlock your skin's true potential. At skin&tonic, we blend luxurious Biologique Recherche rituals with personalized expertise to reveal your most radiant glow. Book your bespoke consultation in Raleigh today and let's co-create your journey to flawless skin.
• •More than just a facial, it's a skin transformation. Our expert Raleigh estheticians delve deep, customizing every step to address your unique concerns and empower you with the knowledge for lasting skin health. Experience the skin&tonic difference.
• •Dreaming of that 'just had a facial' glow, every day? Let the skin&tonic experts in Raleigh guide you. We pair world-renowned Biologique Recherche skincare with treatments tailored precisely to you. Because luxury care should deliver real results.
• •Your journey to radiant skin begins with a conversation. At skin&tonic, we listen, analyze, and then craft a unique skincare experience just for you. Feel cared for, see the results, and love your skin. Visit our Raleigh studio.
• •Experience the art of French skincare, right here in Raleigh. skin&tonic brings you the coveted Biologique Recherche line, combined with our passion for healthy, beautiful skin. Let our seasoned estheticians design your path to a luminous complexion.