Brand Tone

Approachable-expert, confident, quality-focused, personal, trustworthy, value-driven, smart, stylish, and edgy.

Brand Values

• •Quality Craftsmanship
• •Accessible Luxury
• •Customer-Centricity
• •Sustainability and Responsibility
• •Authenticity

Best Practices

• •Lead with Quality, Justify with Price: Always begin by highlighting the premium materials and superior craftsmanship. Use the accessible price as the logical, smart conclusion, not the opening selling point. This frames it as a high-value product, not a cheap one.
• •Maintain the "Approachable Expert" Voice: Write as Kamma would speak—with confidence and passion. Use "we" to foster a sense of a dedicated team. Explain why the quality is better (e.g., "full-grain dyeing") in simple, direct terms.
• •Use Customer Language: Incorporate phrases from positive reviews into your copy. Words like "buttery-soft," "perfect fit," and "amazing quality for the price" are authentic and relatable because they come directly from satisfied customers.
• •Balance "Feminine" and "Raw": In all descriptions, speak to both the elegant, feminine appeal and the confident, raw edge of the leather pieces to attract a broad but style-conscious audience.
• •Emphasize Longevity and Investment: Position the products not as fast fashion, but as timeless investments. Use words like "staple," "essential," "timeless," and "made to last" to reinforce the value and sustainability of buying a high-quality piece.

Social Perception

A hidden gem, trustworthy, reliable, high-quality, and personable, with overwhelmingly positive customer feedback.

Copy Examples

• •The Only Leather Jacket You'll Ever Need. Timeless style isn't about trends, it's about quality that lasts. Our Amber jacket is crafted from the softest lambskin, designed to be your go-to piece for years to come. Feel the difference, love the price. #Skintoi #LeatherJacket #DanishDesign #AccessibleLuxury
• •Stop Paying for the Label. Start Paying for Quality. Why pay 70% more for a brand name? At Skintöi, we use the same exclusive manufacturers as top-tier brands, but deliver the quality directly to you. Discover our collection of real leather essentials and invest in style that speaks for itself. CTA: Shop the Collection.
• •Real Lambskin. Unreal Prices. Experience the Skintöi difference.
• •Soft, stylish, and just for you ✨
• •Like a Second Skin. Forget stiff, uncomfortable leather. Our Texanna trousers are made from premium, buttery-soft lambskin that moves with you. Combining a raw edge with a flattering fit, they are designed for comfort you can rock from day to night.