Brand Tone

Educational and Scientific, Professional and Trustworthy, Empathetic and Supportive.

Brand Values

• •Efficacy and Transparency
• •Ethical Commitment
• •Community and Social Responsibility
• •Education Over Hype
• •Holistic Skin Health

Best Practices

• •Lead with Science, Support with Simplicity: Always ground product claims in scientific evidence and specific ingredients. Mention the active ingredients and their concentrations. However, translate complex scientific concepts into easy-to-understand benefits for the consumer (e.g., "Palmitoyl peptides improve collagen synthesis, resulting in firmer skin").
• •Maintain an Educational, Not a Salesy, Tone: Frame content as educational advice rather than a hard sell. Use language like "Learn how," "Here's why," and "Understanding the science of..." This builds trust and positions the brand as an expert resource.
• •Emphasize the "Why" Behind the Formulation: Don't just list what's in the product; explain *why* it's there. Justify the exclusion of common irritants like fragrances and alcohol by explaining how they can compromise the skin barrier. This reinforces the brand's commitment to skin health.
• •Be Empathetic and Solution-Oriented: Acknowledge the customer's skin concerns with empathy. Use language that shows understanding ("We know dealing with redness can be frustrating..."). Frame products as targeted solutions to these specific problems, empowering the customer with knowledge and effective tools.
• •Be Consistent with Ethical Messaging: Weave the brand's core values—vegan, cruelty-free, and community support—into the narrative where appropriate. This can be a short, consistent footer in emails ("Vegan. Cruelty-Free. Dermatologically Tested.") or a dedicated post about the brand's charity work, reinforcing its ethical identity.

Social Perception

Skintegra's social perception is largely positive, praised for its effectiveness, science-backed approach, and visible results, especially for sensitive skin, often being seen as a "Croatian jewel" by skincare enthusiasts and experts. However, some negative experiences include products not working or causing irritation, along with allegations of deleting negative reviews and being overpriced, leading to a polarized perception where customers either strongly love or dislike the brand's potent formulas.

Copy Examples

• •Meet Retiron 0.05: The next generation of Vitamin A, engineered for efficacy and gentleness. We formulated this serum with 0.05% encapsulated retinal to accelerate cell renewal and visibly reduce signs of aging and breakouts. Why encapsulated? This technology ensures stability and delivers the active ingredient deep into your skin before converting, minimizing potential irritation. Supported by a complex of ceramides and niacinamide, Retiron 0.05 works to not only transform but also to fortify your skin barrier. It’s not magic, it’s science. Tap to learn more about the formulation.
• •Redness, irritation, and sensitivity? Your skin isn't being 'difficult'—it's communicating. Our Infrared serum is formulated to listen. With a potent complex of soothing ingredients like Azeloglycine and Oat extract, it helps to calm persistent inflammation and strengthen a compromised barrier. Give your skin the support it needs. 100% vegan, fragrance-free, and created for the most delicate complexions.
• •A universal cleanser designed for skin, not just for a skin type. Amphibian’s pH-balanced (5.5) and sulfate-free formula effectively removes impurities, makeup, and SPF without stripping the skin of its essential moisture. A synergistic blend of Betaine and Bisabolol works to calm the skin, while a minimal combination of gentle surfactants ensures a thorough cleanse with zero irritation. The first step to healthy skin is a cleanse that respects its integrity.
• •Hi [Name], we talk a lot about the skin barrier, but what is it and why is it the key to healthy skin? Think of it as your skin’s first line of defense. When it’s healthy, it keeps moisture in and irritants out. When it’s compromised, you experience issues like dryness, redness, and breakouts. Our philosophy is built on supporting this vital function. Products like our Cica-Cera and Lunar creams are packed with ceramides, panthenol, and shea butter—all scientifically proven to repair and maintain barrier health. Learn more about how to protect your barrier on our blog.
• •Myth: "You can shrink your pores." -> Fact: "You can't change pore size, but you can make them *appear* smaller." -> How?: "By keeping them clean." -> Product Shot: "Our Clarion serum with 2% Salicylic Acid (BHA) dissolves sebum inside the pore, minimizing its appearance." -> Final shot: "Clean pores = happy skin. #Skintegra #SkincareScience #MythBusting"