Brand Tone

Professional and Expert, Reassuring and Trustworthy, Educational and Informative, Results-Oriented and Aspirational, Caring and Ethical

Brand Values

• •Expertise and Efficacy
• •Personalized Care
• •Safety and Quality
• •Natural Results
• •Integrity and Trust
• •Innovation
• •Philanthropy and Community Values

Best Practices

• •Lead with Expertise: Always ground your communication in medical knowledge and the qualifications of your team, particularly Dr. Metelitsin.
• •Balance Clinical and Accessible Language: While highlighting the medical nature of services, ensure the language is understandable and not overly alienating for prospective patients.
• •Emphasize Personalized Journeys: Consistently message that treatments are customized following a thorough consultation to meet individual needs and goals.
• •Showcase Real, Natural Results: Use high-quality before-and-after imagery (with consent) that demonstrates the efficacy of treatments while emphasizing natural-looking outcomes.
• •Integrate Values Subtly: While the "We Care & We Share" aspect is valuable, integrate it into broader brand storytelling rather than making it the sole focus of every marketing message, ensuring the core message of expert skincare remains primary.

Social Perception

Skin Solutions New York is generally perceived as a high-end, reputable medical aesthetics clinic led by a qualified doctor. Clients likely seek them for specialized treatments that offer more significant results than standard spa facials. The association with Dr. Marina Metelitsin is central to the brand's credibility and perceived expertise. Positive perception is built on successful treatment outcomes, professionalism, and advanced technological offerings. The philanthropic activities, while perhaps not the primary driver for most clients, may enhance the brand's image for those who share similar values.

Copy Examples

• •Headline: Unlock Your Skin's True Potential with Expert Care. Body: At Skin Solutions New York, Dr. Marina Metelitsin and her team combine artistry with advanced medical technology to deliver personalized skin rejuvenation. From smoothing wrinkles to restoring youthful volume, discover treatments that bring visible, natural-looking results. Book your complimentary virtual consultation today.
• •Headline: Advanced Solutions for Acne and Scarring. Body: Don't let acne or scarring diminish your confidence. Our Skinsol Acne Revision program, featuring Genius Microneedling RF, targets the root causes and promotes skin healing for a clearer, smoother complexion. Let us design your path to healthy skin.
• •Headline: The Science of Ageless Beauty: Ultherapy® & Injectables. Body: Experience the gold standard in non-invasive lifting with Ultherapy® or enhance your natural features with expertly administered injectables. Skin Solutions New York offers FDA-approved treatments for a refreshed, more youthful you. Trust our medical expertise for subtle yet significant transformations.
• •Headline: Revitalize Your Hair & Scalp with KeraLase™. Body: Concerned about thinning hair? Discover KeraLase™ Hair Restoration Laser – a revolutionary, pain-free solution to stimulate hair growth and improve scalp health. Achieve fuller, healthier hair without injections. Schedule your private assessment.
• •Headline: More Than Treatments: A Commitment to Your Well-being & Our Community. Body: Skin Solutions New York is dedicated to enhancing your natural beauty through expert care and giving back through our 'We Care & We Share' initiative. Choose a practice that values both exceptional results and compassionate community support.