Brand Tone

The Relatable Expert: Professional, authoritative, humorous, empathetic, and approachable, balancing medical credibility with a human touch and sense of humor.

Brand Values

• •Expertise & Credibility
• •Accessibility & Education
• •Empathy & Relatability
• •Results-Oriented Empowerment
• •Transparency

Best Practices

• •The "Expert-Friend" Filter: Ensure content sounds like a knowledgeable doctor who is also a witty, empathetic friend, balancing professional credibility with a relatable, human touch.
• •Lead with Empathy, Support with Science: Start copy by acknowledging the customer's emotional pain point, then follow with the solution, backed by scientific or expert reasoning.
• •Create a "Brand Voice" Style Guide: Document core principles, including a "We Are/We Are Not" list (e.g., "Witty, but not silly. Confident, but not arrogant. Expert, but not jargon-filled.") for consistent communication.
• •Embrace Relatable Analogies: Continue using humorous, culturally specific analogies (like "uninvited relatives" or "cracks like a papad") to build a strong, memorable brand personality.
• •Let Dr. Anvika's Voice Lead: Whenever possible, use an "I" or "We" perspective directly from Dr. Anvika to reinforce authenticity and trust in all communication.

Social Perception

Trusted Authority, Approachable and Caring, Effective & Result-Driven

Copy Examples

• •Tired of acne crashing your party like an uninvited relative? It's time to send it packing. Our new clarifying serum is your personal bouncer, formulated by a dermatologist (that's me!) to show breakouts the door. Get ready for calm, clear, confident skin. #AcneTreatment #DermatologistRecommended #UninvitedRelatives
• •Headline: The 'OMG, My Comb Is a Forest' Moment Stops Now. Sub-headline: Reclaim your hairline with our dermatologist-developed hair revival formula. Powerful ingredients for powerful results. Look powerful. Be unstoppable.
• •Headline: Is Your Skin Drier Than My Sense of Humor? Body: If your skin crackles more than a fresh papad, we need to talk. This isn't just a moisturizer; it's a dermatologist-approved rescue mission for your skin barrier. Dive into deep hydration and say goodbye to dryness for good. Your skin will thank you. Call to Action: Shop Now
• •Subject: Life can be patchy. Your skin doesn't have to be. Body: Those dark spots and patches are proof that life has thrown a lot at you. But they don't have to be permanent. As a dermatologist, I designed this treatment to gently fade pigmentation and even out your skin tone, revealing the radiant, unstoppable you. Let's work towards a brighter future for your skin.
• •Voiceover (Dr. Anvika): Got skin or hair drama? I get it. I'm Dr. Anvika, a dermatologist. And while I take your skin seriously, we can still have a laugh about it. I create and recommend products for real-life problems. Find your solution at dabeauty.in.