Brand Tone

Empowering, open, relatable, and educational, with a touch of boldness and playfulness.

Brand Values

• •Openness and Destigmatization
• •Inclusivity and Empowerment
• •Safety and Quality
• •Innovation
• •Accessibility and Affordability
• •Customer-centricity
• •Education

Best Practices

• •Speak Human: Avoid overly technical or clinical jargon. Use clear, straightforward language that resonates with everyday conversation, just as the brand aims to be "rooted in real life."
• •Emphasize Empowerment & Confidence: Frame messages around choice, pleasure, and the confidence that comes with being protected and informed. Highlight how products enhance experiences rather than just being a necessity.
• •Maintain Openness (and a touch of Playful Boldness): Don't shy away from talking directly about sex and pleasure in a positive and destigmatizing way. Incorporate the "cheeky" but common-sense attitude reflected in their slogan "Never Go In Without A Skin" where appropriate.
• •Educate & Inform Subtly: Weave in educational aspects naturally within product descriptions and lifestyle content. The goal is to inform and empower, not to lecture.
• •Be Inclusive and Relatable: Use language and imagery that appeals to a diverse audience. Ensure the tone is welcoming and makes everyone feel comfortable engaging with the brand and its products.

Social Perception

Customers generally perceive Skins Sexual Health positively, valuing the quality, innovation (especially the thinness and natural feel of condoms), and effectiveness of their products. The discreet packaging and customer service are also appreciated. They are seen as a trustworthy brand that makes sexual health products more approachable. The brand is recognized as an innovator in the sexual wellness space, with a history of impactful partnerships (NHS, media collaborations) aimed at promoting sexual health. They are viewed as a company actively working to challenge stigmas and make conversations about sexual health more mainstream and positive.

Copy Examples

• •Headline: Your Pleasure. Your Rules. Our Protection. Body: Sex is about connection, exploration, and feeling good. At Skins, we believe that includes feeling safe and confident. Discover our range of condoms and lubes designed for ultimate sensation and peace of mind. Because great sex starts with great care. #SkinsSexualHealth #SafeIsSexy
• •Headline: Ditch the Awkward. Embrace the Awesome. Body: Let's be real, talking about sexual health shouldn't feel like a secret mission. Skins is here to make it open, easy, and even a bit fun. High-quality protection that feels amazing? Yes, please. Explore today and #NeverGoInWithoutASkin.
• •Headline: Thin Is In. (Especially When It Comes to Condoms). Body: Experience sensitivity like never before with our Skins Ultra Thin condoms. Made with Invisitex™ technology, they're so clear and fine, you'll forget they're even there. Get closer, feel more, and stay protected. #SkinOnSkinFeel #SkinsCondoms
• •Headline: Lube Life Just Got an Upgrade. Body: Introducing Skins Aqua with ReAquav8™ technology – the lubricant that keeps going as long as you do. A quick lick or a spritz of water is all it takes to reactivate its silky smoothness. More play, less pause. #SkinsLubes #LongLastingPleasure
• •Headline: Let's Talk About Sex (Comfortably). Body: From condoms to toys and everything in between, Skins Sexual Health is your trusted partner in pleasure and protection. We're all about quality, innovation, and empowering you to have the amazing, safe sex life you deserve. Questions? We’re here to help! #SexualWellness #SkinsKnows