Brand Tone

educational, authoritative, and empathetic. It's also accessible and straightforward, trustworthy and expert, approachable and empowering.

Brand Values

• •Accessibility to Dermatological Knowledge & Solutions
• •Effectiveness & Science-Backed Formulas
• •Education & Empowerment
• •Authenticity & Real Results
• •Simplicity & Clarity
• •Compassion & Understanding
• •Kindness

Best Practices

• •Educate, Don't Just Sell: Prioritize explaining the 'why' behind products and ingredients. Frame copy around solving problems and empowering the consumer with knowledge, reflecting Dr. Lee's approach.
• •Maintain an Authoritative yet Accessible Voice: Use clear, straightforward language. Avoid overly technical jargon unless explained simply. The tone should be expert but also empathetic and understanding of skin frustrations.
• •Leverage Dr. Sandra Lee's Expertise Authentically: Reference her development role and dermatological insights naturally within the copy. This builds trust and reinforces the brand's scientific foundation.
• •Focus on Solutions and Results, Backed by Science: Emphasize how products address specific skin conditions and the visible improvements users can expect, linking these to the clinically proven ingredients.
• •Be Consistent Across All Channels: Ensure the educational, empathetic, and authoritative tone is maintained from website copy and product descriptions to social media posts, emails, and ad campaigns. Develop a clear set of voice guidelines.

Social Perception

Trusted Authority, Effective for Acne, Educational Resource, Accessible Dermatology, Quality Ingredients, Community Focus

Copy Examples

• •Headline (Website Banner for Acne System): Tired of breakouts? Take control with dermatologist-developed acne solutions. Real science, real results. Body: Stop the guesswork. Dr. Sandra Lee (aka Dr. Pimple Popper) formulated our Acne System with the powerful, clinically-proven ingredients dermatologists trust. Understand your acne, see the difference.
• •Instagram Post (Showcasing Salicylic Acid Cleanser): Unlock clearer skin, day by day. 🔬 Our Salicylic Acid Cleanser gently exfoliates deep within your pores to help prevent future breakouts and leave your skin feeling refreshed, not stripped. Because understanding your skin is the first step to loving it. #SLMDSkincare #DrPimplePopper #ScienceofSkin #AcneCare #AccessibleDermatology
• •Email Subject Line (Educational Content): Dr. Lee Explains: Why Retinol is Your Ally Against Acne & Aging Body Snippet: Wondering how retinol *really* works? Dr. Sandra Lee breaks down the science behind this powerhouse ingredient and how SLMD Skincare harnesses its benefits to help you achieve healthier, more radiant skin. Knowledge is your power.
• •TikTok Video Concept (Short, Engaging): Visual: Quick demo of applying a spot treatment. Voiceover (Upbeat, clear): Got a surprise guest on your face? 🙋‍♀️ Dr. Pimple Popper's tip: Don't pick! Our [Product Name] Spot Treatment delivers [Key Ingredient] right where you need it. Science-backed care for those SOS moments! #SLMDsolutions #PimplePatrol #DermDeveloped
• •Product Page Description (Body Smoothing System for KP): Smooth the bumps, reveal your confidence. Keratosis Pilaris (KP) can be frustrating, but it's common and manageable. Our Body Smoothing System, created by Dr. Sandra Lee, uses effective exfoliants like [Key Ingredient] to gently resurface skin and reduce the appearance of those tiny bumps. It's dermatologist-level care, for your body.