Tono de Marca

Empathetic, Educational, and Encouraging

Valores de Marca

• •Efficacy and Specialization
• •Transparency
• •Authenticity
• •Ethical Practices

Mejores Prácticas

• •Always Lead with Empathy: Start by acknowledging the customer's problem (KP) in a way that shows you understand their frustration. Use the language they use, like "chicken skin" or "strawberry skin."
• •Balance Science with Simplicity: Explain the powerhouse ingredients (like AHAs, Lactic Acid), but always translate what they do into a tangible benefit (e.g., "dissolves plugs," "reduces redness," "smooths bumps").
• •Focus on the "After" Feeling: Don't just sell products; sell the result. Describe the confidence of wearing short sleeves, the feeling of smooth skin, and the relief of finding something that finally works.
• •Incorporate Proof in Every Channel: Consistently feature testimonials, before-and-after photos, and user-generated content across the website, social media, and emails to reinforce credibility.
• •Maintain a Hopeful, Encouraging Tone: The brand's voice should be a supportive partner in the customer's skincare journey. Avoid making unrealistic claims, but always present the brand as an effective, reliable solution that can bring positive change.

Percepción Social

The brand is perceived as a problem-solver, with customers seeking solutions that are both gentle and effective. The use of before-and-after photos is a powerful tool to build credibility. Skinplex is seen as a specialist, fostering high trust among consumers looking for targeted solutions.

Ejemplos de Copy

• •The photo on the left is familiar to so many of us. The photo on the right is what consistency can do. Our KP Body Scrub and Lotion duo isn't magic—it's science. Formulated with effective AHAs to gently clear away keratin buildup and deeply hydrate the skin. Ready for your 'after' photo? #Skinplex #KeratosisPilaris #KPSolution
• •Tired of hiding your arms and legs? Keratosis Pilaris ('chicken skin') can be frustrating, but you don't have to live with it. Skinplex was created for one reason: to deliver smooth, clear skin to people with KP. Our Australian-made, vegan formulas are changing the game. See the results for yourself.
• •Meet your new holy grail for Keratosis Pilaris. Our KP Body Lotion is more than a moisturizer; it's a treatment. Packed with a targeted blend of lactic and glycolic acids, it works to dissolve keratin plugs while you sleep. The result? Visibly smoother skin with a noticeable reduction in redness and bumps. No harshness, just happy skin.
• •Welcome to the Skinplex family! We know the journey with KP can be a long one, but we're here to make it easier. We're not about miracle cures, we're about effective, science-backed skincare that delivers real results. Here's to the start of your smooth skin journey!
• •Do you struggle with 'chicken skin' on your arms or legs? That's Keratosis Pilaris! It's caused by a buildup of keratin in your hair follicles. The key is gentle exfoliation and deep hydration. Our KP Body Scrub uses [key ingredient] to clear the plugs without irritation!