Brand Tone

Empathetic & Supportive, Educational & Informative, Authentic & Transparent, Hopeful & Positive, Simple & Direct

Brand Values

• •Efficacy & Results-Driven
• •Natural & Clean Ingredients
• •Self-Care & Well-being
• •Education & Empowerment
• •Authenticity & Vulnerability
• •Inclusivity
• •Community

Best Practices

• •Embrace the Founder's Voice: Continuously channel Annie Tevelin's personal story of struggle, research, and triumph. This empathetic and expert tone should be a cornerstone.
• •Prioritize Education Over Hard Selling: Frame product information within a supportive and educational context. Explain the *why* behind ingredients and routines, empowering the customer.
• •Lead with Authenticity and Vulnerability: Don't shy away from talking about real skin concerns and the emotional impact they can have. Share genuine testimonials and user experiences.
• •Use Simple, Hopeful, and Encouraging Language: While the science is there, the communication should be accessible, positive, and focused on the achievable results and the feeling of well-being.
• •Foster a Sense of Community and Dialogue: Encourage interaction, ask questions, and respond with genuine care. Make customers feel heard and part of the SkinOwl "flock."

Social Perception

Trusted Resource, Effective Solutions, Caring & Genuine, High Quality, Empowering

Copy Examples

• •Headline: Your Journey to Happy Skin Starts Here. Body: We know skin struggles can be frustrating. Born from a personal battle with cystic acne, SkinOwl is here to guide you with simple, effective skincare that truly understands. Let's uncover your skin's natural radiance, together. #SkinOwl #RealResults #SelfCareJourney
• •Headline: Tired of Complicated Routines & Empty Promises? Body: So were we. That’s why SkinOwl creates powerful, plant-based skincare that delivers visible results without the fuss. Just pure ingredients, honest education, and a little bit of 'you-time'. Discover the SkinOwl difference. #SimplyEffective #CleanBeauty #YourSkinDeservesIt
• •Headline: More Than Just Skincare, It's a Conversation. Body: At SkinOwl, we believe in empowering you with knowledge. From understanding ingredients to celebrating your unique skin, we're here to support you. What's your biggest skin question today? Let's chat! #AskSkinOwl #SkincareEducation #CommunityLove
• •Headline: From Our Founder's Heart to Your Skin. Body: Annie Tevelin created SkinOwl after her own challenging skin journey. Every product is crafted with empathy, expertise, and a deep desire to see you feel confident and beautiful in your own skin. Experience the care in every drop. #FounderStory #MadeWithLove #EmpoweredSkin
• •Headline: Ready for a Glow-Up That’s More Than Skin Deep? Body: SkinOwl is committed to nurturing not just your skin, but your overall well-being. Our vegan, results-driven formulas are your daily reminder to pause, care for yourself, and let your inner happiness shine through. #HolisticBeauty #VeganSkincare #YouTime