Brand Tone

Educational & Authoritative, Empowering & Supportive, Passionate & Authentic, Direct & Results-Oriented

Brand Values

• •Education First
• •Inclusivity & Representation
• •Efficacy & Results-Driven Science
• •Community & Connection
• •Transparency & Quality

Best Practices

• •Lead with Education: In all marketing content, prioritize sharing knowledge first. Whether it's an ad, social media post, or product description, start with an educational insight or debunk a common myth before introducing the product as the solution.
• •Amplify the Founder's Voice: Continue to leverage Ja'Kelli Unique's expertise and personal story. Use direct quotes, first-person ("I" or "we") narratives, and video content featuring her to maintain the brand's authentic, authoritative, and passionate tone.
• •Speak Directly to the Core Audience: Consistently use language that acknowledges the specific struggles and goals of people with melanin-rich skin. Phrases like "skin of color," "melanin-safe," and "hyperpigmentation concerns" reinforce the brand's core value of representation.
• •Balance Science with Empathy: While highlighting the "science-backed" and "results-driven" nature of the products, always pair it with an empathetic understanding of the customer's journey. Acknowledge their frustrations and empower them with solutions.
• •Cultivate Community Language: Continue using terms like "Skinsperts" to foster a sense of belonging. Involve the community in brand decisions, solicit feedback, and feature their transformation stories to reinforce the values of connection and shared success.

Social Perception

Trusted Expert, Effective for Hyperpigmentation & Acne, Authentic & Relatable, A Solution for "Skin of Color"

Copy Examples

• •Science-backed skincare is not a luxury. It's the truth. We formulate for the acne and hyperpigmentation concerns of melanin-rich skin, because you deserve results, not just promises.
• •This isn't magic, it's science. ✨ Our Blemish & Brightening Mask is powered by fruit-derived exfoliants and calming botanicals to gently lift dead skin and fade stubborn dark spots. We're not just clearing skin; we're building confidence. Ready for your transformation? #Skinostics #HyperpigmentationSolution #AcneCare
• •Stop listening to influencers who say you can clear deep hyperpigmentation in 3 days. Your skin's health is a journey. Our products work deep in the dermal layer to heal from within. Let's talk about the science of REAL results. #EstheticianTalks #SkinOfColor #SkinosticsTruth
• •Tired of wasting money on products that don't understand your skin? The Skinostics Pigment Eraser is formulated by an esthetician specializing in skin of color to safely and effectively target dark spots at their source. Your search for a true solution ends here.
• •We're Owning Our Formulas, and It's All Thanks to You.Dear Skinspert, you've trusted us with your skin journey, and now we're taking the biggest step in our history to serve you better. By bringing our formulations in-house, we're doubling down on our commitment to creating the most effective, science-led solutions for your skin...