Brand Tone

Playful & Fun, Approachable & Friendly, Empowering & Confident, Authentic & Transparent

Brand Values

• •Health & Wellness
• •Quality & Real Ingredients
• •Family & Togetherness
• •Innovation
• •Empowerment (especially of women)
• •Joy & Fun
• •Environmental Responsibility
• •Accessibility

Best Practices

• •Embrace Playful Language: Use lighthearted, fun, and occasionally cheeky wording. Think 'insanely delicious,' 'outrageously delicious,' 'snack bliss,' and don't be afraid of a pun or two related to 'dipping.'
• •Highlight 'Less Sugar, More Flavor': Consistently emphasize the 'better-for-you' aspect by focusing on lower sugar content without sacrificing taste. Use phrases like 'thinly dipped,' 'kissed with,' and focus on the deliciousness of real ingredients.
• •Tell the Story: Weave in elements of the brand's origin – the mother-daughter duo, the kitchen table beginnings, and the mission to create healthier, joyful snacks. This builds authenticity and connection.
• •Be Empowering and Positive: Use language that makes consumers feel good about their choices. Focus on 'guilt-free indulgence,' 'empowered snacking,' and the joy of a tasty, wholesome treat.
• •Stay Authentic and Transparent: Clearly communicate the use of real, quality ingredients and certifications (Non-GMO, bee-friendly, FairTrade when applicable). Avoid overly technical jargon; keep it relatable and honest.

Social Perception

Positive Customer Reviews, Healthy Indulgence, Trusted Brand, Growing Popularity & Recognition, Critique on "Guilt-Free" Marketing

Copy Examples

• •Headline: Dip into Delicious. Ditch the Guilt. Body: Who says you can't have it all? Our thinly-dipped almonds are packed with flavor, not sugar. So go on, treat yourself. #SkinnyDipped #SnackWithNoStringsAttached
• •Headline: Real Ingredients. Real Joy. Really Awesome Nuts. Body: We're nuts about quality! That's why we use only the good stuff – real almonds, a kiss of chocolate, and a whole lotta love. Because snacking should make you feel good, inside and out.
• •Headline: Your Everyday Escape Just Got Sweeter (and Healthier!). Body: Life's complicated, your snacks don't have to be. Grab a bag of SkinnyDipped and enjoy a moment of pure, uncomplicated bliss. Less sugar, more happy.
• •Headline: Founded by Women, Loved by Everyone. Body: From our family kitchen to yours, we're serving up snacks that are as real as we are. Join the SkinnyDipped family and taste the difference passion makes. #FemaleFounded #BetterSnacks
• •Headline: Less Sugar. More Fun. Zero Compromise. Body: Why choose between healthy and happy? With SkinnyDipped, you get the best of both worlds. Dive into our outrageously delicious snacks and make every day a little brighter.