Brand Tone

Playful and Fun, Humorous and Witty, Trendy and Youthful, Bold and Unapologetic, Relatable and Friendly, Informal and Casual

Brand Values

• •Self-Expression and Individuality
• •Fun and Not Taking Life Too Seriously
• •Trend-Driven and Fashion-Forward
• •Affordability and Accessibility
• •Community Engagement
• •Creativity
• •Empowering Women
• •Cruelty-Free

Best Practices

• •Always inject a sense of playfulness and humor into your copy. Don't be afraid to use emojis, puns, and light-hearted language where appropriate.
• •Keep up with trends, slang (use authentically), and pop culture references that resonate with your Gen Z and Millennial audience. Speak their language.
• •Ensure your copy complements your highly visual products. Use descriptive yet punchy language that evokes the 'Instagrammable' quality of your items.
• •Use inclusive language ('gals,' 'BFF,' 'squad') and encourage interaction. Ask questions, run polls, and feature user-generated content to make your audience feel part of the Skinnydip family.
• •Reflect the unapologetic and statement-making nature of your designs in your copy. Be direct, enthusiastic, and avoid overly cautious or bland phrasing.

Social Perception

Generally, customers perceive Skinnydip London as a fun, trendy, and unique brand offering stylish and good-quality products for the price. Many appreciate the quirky designs and the ability to express their personality. The collaborations are often well-received. Customer satisfaction, according to some review sites, is high. The brand is strongly associated with a younger demographic (Gen Z and Millennials). Their products are seen as visually appealing and perfect for social media sharing.

Copy Examples

• •Warning: May cause extreme phone envy. 😉 Our NEW [Product Name] case just dropped and it's ready to make your mirror selfies 100% sassier. Tap to shop before it’s gone! #SkinnydipLondon #NewCollection #PhoneCaseSwag
• •SUN'S OUT, FUN'S OUT! ☀️ Up to 50% off our hottest summer picks. Grab your faves before they melt away! #SkinnydipSale #SummerVibes
• •This isn't just a bag, it's a whole mood. The [Product Name] bag is here to carry your essentials and a serious dose of fun. Perfect for spontaneous adventures and turning heads. What are you waiting for? Add to cart! ✨
• •🤫 OMG! GUESS WHO WE COLLAB'D WITH?! Hint: It's ICONIC. ✨
• •GRWM: Skinnydip edition! 💖 Obsessed with our new [Clothing Item] and [Accessory]. How would you style it? Show us your looks! #SkinnydipStyle #OOTD #TikTokFashion