Brand Tone

Stylish, radiant, and accessible; aiming for an aspirational yet approachable voice that encourages customers to express their unique style and embrace their beauty.

Brand Values

• •Style & Trendiness
• •Versatility & Comprehensiveness
• •Quality & Comfort
• •Well-being & Radiance
• •Conscious Production

Best Practices

• •Highlight the 'shine with style' concept in all communications.
• •Emphasize the versatility of products, fitting into different aspects of the customer's life.
• •Use inclusive and welcoming language to attract a broad audience.
• •Showcase the quality and comfort aspects of products through vivid descriptions.
• •Incorporate elements of sustainability messaging where applicable to appeal to conscious consumers.

Social Perception

Skinluminova seeks to be seen as a trendy, comprehensive, and customer-focused e-commerce brand that offers quality products for fashion, personal care, and technology, fostering a sense of style and well-being among its customers.

Copy Examples

• •"Shine with style every day with our new collection of elegant jewelry!"
• •"Discover everything you love, in one place. From fashion to skincare, we've got you covered."
• •"Experience the comfort and quality of our 100% cotton t-shirts, designed for your modern lifestyle."
• •"Achieve radiant skin with our nourishing facial creams, formulated for healthy and glowing results."
• •"Dress with style, dress with skinluminova.com. Your destination for beauty and style."