Brand Tone

Informative & Expert, Authentic & Passionate, Caring & Conscious, Elegant & High-Quality, Approachable & Friendly

Brand Values

• •Purity & Naturality: 100% natural ingredients, 100% active ingredients, 0% water, no additives, vegan.
• •Sustainability & Eco-consciousness: Waterless products, plastic-free packaging (product and shipping), Re-use concept, and responsible sourcing.
• •Efficacy & Quality: Biomedically formulated for visible and long-term effects, products are highly concentrated and long-lasting.
• •Ethical Responsibility & Fairness: Fair trade practices, support for social projects, and inclusion of people with disabilities.
• •Transparency & Connection: Direct contact with suppliers, sharing the origin of ingredients, and building a connection with customers through their story and values.
• •Family & Well-being: Inspired by the need for safe and effective skincare for the whole family.

Best Practices

• •Emphasize "Purity and Nature": Always highlight the 100% natural, 100% active ingredient, and waterless aspects. Use words like "pure," "untouched nature," "botanical," "organic" (where applicable).
• •Tell the Story: Weave in elements of the founder's story, the family aspect, and the connection to the Bregenzerwald to maintain authenticity and passion.
• •Show, Don't Just Tell, Efficacy: Use phrases that convey tangible benefits like "visible & noticeable immediate effect," "long-term deep effect & regeneration," "intensively nourishes," and refer to customer experiences when appropriate (e.g., "loved by those with dry, sensitive skin").
• •Champion Sustainability and Ethics: Consistently mention plastic-free packaging, fair trade partnerships, and social commitments to reinforce these core values.
• •Maintain an Educated yet Accessible Voice: While referencing biomedical formulation, explain benefits in a way that is easy to understand and relatable, fostering a connection with the conscious consumer. Avoid overly technical jargon without explanation.

Social Perception

High-Quality & Effective, Natural & Gentle, Sustainable & Ethical Champion, Premium & Worth the Price, Trustworthy & Customer-Focused

Copy Examples

• •Headline: Pure Nature, Pure Radiance. Your Skin Deserves Phystine. Body: "Born from a mother's wish for truly natural skincare, Phystine offers 100% active, waterless formulas. Experience the difference pure, ethically sourced ingredients make. For skin that's not just beautiful, but truly healthy." Call to Action: Discover Our Story.
• •Headline: More Than Just Skincare. It's a Commitment. Body: "At Phystine, we believe in skincare that cares – for your skin, and for our planet. Our biomedically formulated oils are 100% natural, plastic-free, and made with love in Austria. Join us on a journey to sustainable beauty." Call to Action: Shop Sustainably.
• •Headline: Unlock Your Skin's Super Natural Power. Body: "Tired of fillers and empty promises? Phystine’s potent, waterless elixirs are packed with 100% active botanicals, delivering visible results and long-term regeneration. Feel the concentrated goodness of nature." Call to Action: Experience Phystine.
• •Headline: From Our Family to Yours: Skincare You Can Trust. Body: "Rooted in the Bregenzerwald, Phystine began with a simple desire: pure, effective, and conscious skincare for everyone. We oversee every step, from plant to product, ensuring the highest quality and ethical standards." Call to Action: Meet Our Founders.
• •Headline: The Secret to Lasting Hydration? Waterless Beauty. Body: "Why pay for water? Phystine’s oil-based serums provide concentrated nourishment that absorbs deeply, leaving no greasy film, just soft, supple, and resilient skin. Three times more efficient than creams." Call to Action: Explore Waterless Wonders.