Brand Tone

Scientific & Professional, Caring & Empathetic, Authentic & Transparent, Elegant & Essential

Brand Values

• •Scientific Rigor & Efficacy
• •Focus on Sensitive Skin
• •Authenticity & Natural Beauty
• •Made in Italy
• •Customer-Centricity & Transparency
• •Sustainability
• •Innovation

Best Practices

• •Prioritize Scientific Accuracy and Transparency: Always back claims with research where possible. Explain the science behind key ingredients (like Fospidina) in clear, accessible language. Avoid exaggerated marketing hype; let the product's efficacy speak.
• •Emphasize Empathy and Understanding: Consistently address the concerns of those with sensitive skin. Use language that shows care and a deep understanding of their dermatological needs, stemming from the founder's own journey.
• •Champion Authentic, "Pro-Aging" Beauty: Focus on skin health, longevity, and feeling good at any age, rather than solely on "anti-aging." Promote a message of conscious, natural beauty.
• •Maintain an Elegant and Essential Voice: Use clear, concise, and refined language. Avoid slang or overly casual phrasing. The tone should reflect the premium quality and Italian heritage of the brand.
• •Incorporate Key Brand Terminology Consistently: Regularly use terms like "dermo-cosmetics," "Fospidina," "Made in Italy," "#happycells," and "sensitive skin solutions" to reinforce brand identity and values.

Social Perception

Trusted for Sensitive Skin, High Quality & Scientific, Premium Brand, Effective Results, Good Customer Service

Copy Examples

• •Headline: Science Meets Sensitivity. Discover Skinius: Dermatological care born from research, perfected for your skin's unique needs. Body: At Skinius, we understand that true beauty is healthy skin. Founded by Dr. Mariagrazia Boniardi, our 100% Made in Italy formulas, rich in the innovative Fospidina complex, offer proven efficacy for even the most delicate complexions. Experience the Skinius difference – where #happycells and authentic radiance begin.
• •Headline: Your Skin's Right to Radiance. The Skinius Philosophy. Body: SKIN + IUS (Latin for 'right'). We believe your skin has the right to be treated with science and conscience. Our pro-aging approach nurtures skin longevity, offering functional, concentrated treatments that deliver what your skin truly needs. Simple, concrete, conscious care.
• •Headline: More Than Skincare, It's Skin Science. Feel the Fospidina Effect. Body: Unlock your skin's potential with our patented Fospidina complex. This powerful blend of phospholipids and glucosamine works deep to regenerate and hydrate, promoting elasticity and luminosity. Dermatologically tested for sensitive skin, it’s the heart of our mission for your #happycells.
• •Headline: Authentic Beauty, Italian Heart. The Skinius Promise. Body: From our Milanese labs to your daily ritual, Skinius brings you the best of Italian dermo-cosmetic research. We are committed to transparent formulations, sustainable practices, and products that celebrate your skin's natural vitality at every age.
• •Headline: Sensitive Skin? Discover Your Solution with Skinius. Body: Born from personal experience and decades of dermatological research, Skinius is dedicated to caring for the most sensitive skin. Our gentle yet effective products are designed to soothe, repair, and protect, helping you feel confident and comfortable in your own skin. Let us guide you to your ideal skincare ritual.