Brand Tone

Professional & Scientific, Empowering & Reassuring, Customer-Centric & Approachable, Passionate & Innovative

Brand Values

• •Excellence
• •Integrity
• •Innovation
• •Customer-Centricity
• •Empowerment
• •Inclusivity
• •Safety & Efficacy

Best Practices

• •Prioritize Science and Efficacy: Always lead with the scientific backing of your products and the tangible benefits they offer. Use clear, credible language when discussing ingredients and results.
• •Maintain an Empowering and Positive Voice: Frame your messaging around empowering customers on their skincare journey and fostering confidence. Focus on solutions and positive outcomes.
• •Be Customer-Centric in Communication: Directly address common skin concerns your audience faces. Use testimonials and user experiences to build trust and relatability.
• •Emphasize Quality and Safety: Consistently highlight the use of high-quality, safe, and dermatologically tested ingredients, reinforcing the brand's commitment to integrity and excellence.
• •Infuse Passion and Innovation: Let the brand's origin story of fusing science and artistry shine through. Convey enthusiasm for skincare innovation and the development of effective solutions.

Social Perception

Positive Customer Feedback, Trust in Science, Emerging Brand Awareness

Copy Examples

• •Headline: Science Meets Radiance: Discover Your Skinistry Solution. Body: Tired of hype? Experience skincare born from a passion for scientific precision and artistic finesse. Our Actifusion Serum, packed with potent actives, targets dullness and uneven tone, empowering you to reveal your most confident glow. Dermatologically tested, because your skin deserves excellence.
• •Headline: Sun Protection, Perfected. Zero White Cast, All-Day Confidence. Body: Meet Sunfence SPF 50 – your daily shield against harmful UV rays. Loved by skincare enthusiasts for its lightweight, non-greasy formula, it’s more than just sunscreen; it’s your partner in maintaining healthy, even-toned skin, day in and day out. Effective, innovative, and designed for you.
• •Headline: Unlock Your Skin's Potential. Real Results, Backed by Science. Body: At Skinistry, we believe in empowering your unique skincare journey. Our formulations, like the customer-favourite Actifusion Serum, use high-quality, effective ingredients to deliver visible results you can trust. Experience the Skinistry difference.
• •Headline: Your Journey to Healthy Skin Starts Here. Body: We're committed to integrity and transparency. Skinistry offers innovative, science-backed solutions for diverse skin concerns. Explore our range and embrace the beauty of your skin with confidence.
• •Headline: More Than Just Skincare, It's Skinistry. Body: Fusing cutting-edge science with a passion for skin wellness. Our mission? To provide you with effective, accessible, and authentic beauty products that make you feel empowered and radiant. Discover products loved by thousands.