Brand Tone

Empathetic, educational, and trustworthy

Brand Values

• •Scientific Rigor and Efficacy
• •Ingredient Purity and Transparency
• •Holistic Health
• •Customer-Centric Support
• •Natural and Ethical Practices

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the customer's struggle and frustration before presenting the solution. Use words like "we understand," "your journey," and "we're here to help."
• •Educate, Don't Just Sell: Frame your copy around providing valuable information. Explain the "why" behind your productsthe science, the ingredients, the holistic approach. This builds trust and positions the brand as an authority.
• •Leverage the Founder's Story: Karen Fischer's personal experience is a powerful asset. Weave her story and expertise into the narrative to build a personal connection and reinforce credibility.
• •Maintain Transparency: Be explicit about what is in the products and, just as importantly, what is not. The extensive "free-from" list is a key differentiator and should be highlighted.
• •Focus on the Outcome, Not Just the Feature: Instead of just listing ingredients, focus on the benefits and the ultimate outcome for the customer: "calm, feel-good skin," "spend less time worrying and more time living," and achieving "long-term resilience."

Social Perception

Effective and Life-Changing: Customer testimonials frequently describe the products as highly effective, with many users reporting significant improvements in their skin conditions, particularly eczema, after trying numerous other solutions without success. Trustworthy and Credible: The founder, Karen Fischer, is widely regarded as a credible and knowledgeable expert in the field of nutrition and skin health. This lends significant authority to the brand. A Source of Hope: For many, Skin Friend is perceived as a "last hope" that delivers real results for chronic and debilitating skin issues. The brand's focus on long-term health rather than just temporary symptom relief resonates strongly with their audience.

Copy Examples

• •Feeling like you've tried everything for your eczema? We understand. The journey to calm, clear skin can be frustrating. That's why we created Skin Friend. Developed by nutritionist Karen Fischer from her own family's experience, our science-backed supplements and skincare are designed to soothe from within. Find your relief.
• •It's not just skincare, it's a science-backed path to peace. Chronic skin irritation is more than skin deep. Our AM & PM supplements are formulated with pure, targeted ingredients to support gut health and calm inflammation, addressing the root cause of your skin concerns. Start your journey to lasting comfort today.
• •The secret to happy skin? A happy gut. For over 20 years, our founder and nutritionist Karen Fischer has been researching the powerful connection between diet and skin health. Our products are the result of that dedicationclean, effective formulas for even the most sensitive skin.
• •Gentle enough for your little one, powerful enough for you. Inspired by a mother's mission to heal her daughter's eczema, Skin Friend is crafted with pure, gentle ingredients. Free from common irritants, our range provides soothing relief the whole family can trust.
• •Ready to feel comfortable in your own skin again? We believe everyone deserves to live without the constant worry of flare-ups. Our customers call our products "life-changing." Discover why and begin your success story today.