Brand Tone

aspirational and results-oriented

Brand Values

• •Expertise
• •Results-Driven
• •Authenticity
• •Customer-Centricity (Aspirational)

Best Practices

• •Lead with Expertise: Always frame product recommendations and skincare advice from a place of knowledge. Use phrases like "Our experts recommend," "Formulated to target," and "The science behind the glow" to reinforce authority.
• •Focus on the Transformation: The copy should consistently highlight the end benefit for the customer – the "after." Use aspirational language that paints a picture of healthy, radiant skin.
• •Maintain Transparency: Given the existing customer service concerns, it's crucial to be clear and honest in all communications. This includes providing accurate stock information, clear shipping timelines, and easy-to-access customer support.
• •Use Inclusive and Empowering Language: The tone should make customers feel understood and empowered to take control of their skincare journey. Address skin concerns without judgment and position the products as tools for self-care.
• •Develop a Unified Brand Voice: Whether it's on the website, in an email, or on future social media platforms, the voice should be consistent. Every piece of copy should sound like it comes from the same knowledgeable, results-driven, and supportive expert.

Social Perception

The public perception of Skindustry is limited due to its minimal online footprint. Among the few customers who have shared their experiences, the brand is seen as a legitimate source for a good range of Korean skincare products. However, it is also perceived as having significant operational and customer service issues. Complaints about poor communication, un-updated inventory, and shipping problems tarnish its reputation and create a sense of unreliability. The lack of an active social media presence means there is no platform for the brand to manage these perceptions or build a community.

Copy Examples

• •Stop guessing, start glowing. Discover the authentic Korean skincare routine your skin has been craving. Real results start here.
• •Tired of dull skin? Our Beauty of Joseon Glow Serum, powered by Propolis and Niacinamide, is your secret weapon for a luminous, even-toned complexion. It’s not just a product; it’s a promise of radiance.
• •Welcome to the Skindustry family! Your journey to healthier skin has begun. While you await your curated Korean skincare treasures, explore our blog for tips on how to get the most out of your new routine.
• •Unlock your skin's true potential. For a limited time, receive a complimentary expert skin consultation with any purchase over ₹2500. Let us guide you to the perfect products for you.
• •What's your biggest skin concern? From hyperpigmentation to hydration, our extensive collection of Korean skincare has a targeted solution. Tell us your challenge in the comments below!