Brand Tone

Clinical and Educational, with an Aspirational and Empowering undertone, adaptable to Casual and Relatable for specific platforms.

Brand Values

• •Efficacy and Results
• •Scientific Innovation
• •Transparency and Education
• •Quality and Safety
• •Ethical Practices

Best Practices

• •Lead with Science, Follow with Benefit: Always anchor product descriptions in their scientific basis but immediately translate that into a tangible consumer benefit.
• •Maintain a Lexicon of Core Keywords: Consistently use key terms like "antimicrobial," "dermatologist-tested," "Silverclear®," "results," "effective," and "healthy skin" across all platforms to reinforce brand identity.
• •Adapt the Tone, Not the Values: While the tone may shift from clinical on the website to casual on TikTok, the core values of efficacy, science, and quality must remain evident in every piece of content.
• •Leverage Testimonials for Credibility: Integrate direct quotes and user experiences into marketing copy to build social proof and trust.
• •Emphasize the "Why": Beyond what the product does, explain why it matters, connecting clear skin to feelings of confidence, empowerment, and well-being.

Social Perception

Perceived as a premium, effective, and reliable skincare brand with significant credibility due to advanced technology and professional endorsement, fostering strong customer trust.

Copy Examples

• •Science-Led Skincare for Visible Results. Experience the Antimicrobial Power of Silverclear®.
• •Calm, clear, and confident. Our Gentle Gel Cleanser, powered by innovative Silverclear® technology, works to purify skin without stripping its natural moisture. Dermatologist-tested and cruelty-free, always. Tap to start your journey to healthier skin.
• •Your Solution to Stubborn Breakouts is Here.
• •My simple 3-step morning routine with Skindustrè for that healthy glow ✨ obsessed with how soft my skin feels after! #skincareroutine #grwm #acnesolutions #glowingskin
• •Tired of skincare that doesn't deliver? Skindustrè is a woman-owned brand dedicated to real results. Our antimicrobial formulas are dermatologist-tested to help you achieve the healthy skin you deserve. Learn more and discover your solution.