Brand Tone

Playful, confident, natural, informative, and benefit-driven

Brand Values

• •Natural Ingredients & Efficacy
• •Body Positivity & Self-Care
• •Ethical Practices (vegan, cruelty-free)
• •Customer-Centricity
• •Transparency (regarding ingredients)

Best Practices

• •Prioritize benefit-driven messaging focusing on customer outcomes (e.g., glowing skin, hydration).
• •Maintain a balance between informative descriptions and a playful, engaging tone.
• •Highlight natural ingredients and ethical practices (vegan, cruelty-free).
• •Emphasize body positivity and self-care messaging.
• •Showcase customer testimonials and user-generated content to build trust.

Social Perception

Positive association with natural skincare, effective for specific concerns, engaging and relatable, localized appeal (South Africa)

Copy Examples

• •"Flaunt all that yummy skin!"
• •"We love natural bodies and embrace all shapes and sizes!"
• •"Reveal beautiful skin with a luminous glow."
• •"Juicy Melons Boob Butter for a tightening and firming boost."
• •"Let's glow!"