Brand Tone

Approachable and Friendly, Natural and Gentle, Confident and Empowering, Informative and Helpful, Playful (on TikTok)

Brand Values

• •Natural Ingredients
• •Cruelty-Free and Vegan
• •Effectiveness and Quality
• •Transparency (No Nasties)
• •Australian Made
• •Customer Happiness
• •Women-Owned

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, natural, empowering), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly ("Your skin...") and highlight the benefits they will experience (e.g., "feel refreshed," "glow with confidence") rather than just features.
• •Embrace Natural Language: Use clear, simple, and relatable language. Avoid overly technical jargon unless explaining specific ingredient benefits in an accessible way. Let the passion for natural ingredients shine through.
• •Stay True to Values: Ensure all copy aligns with core brand values like "cruelty-free," "vegan," and "no nasties." This builds trust and authenticity.
• •Adapt to the Platform, but Maintain Core Tone: While the playfulness on TikTok is great, the underlying messages of natural, gentle, and effective care should still be evident. The core personality should remain consistent even if the specific expression varies slightly by channel.

Social Perception

Positive Product Experiences, Appreciation for Natural Formulation, Trusted for Sensitive Skin, Good Value (for some), Engaging on TikTok

Copy Examples

• •Headline: Your Skin Deserves a Date. Treat it to Natural Australian Goodness. Body: Fall in love with your reflection. Skind8’s gentle, effective skincare, made with beautiful native botanicals, is here to help you glow with confidence. No nasties, just radiant results.
• •Product Ad (Pink Clay Mask): Unveil Your Inner Glow. Our Australian Pink Clay Mask gently detoxifies and brightens, leaving your skin feeling refreshed, not stripped. Ready for your close-up?
• •Social Media Post: ✨ Self-care Sunday calling! ✨ Give your skin the love it craves with our Mylk Cleanser. It’s like a gentle hug for your face, washing away the day while keeping your natural oils happy. #Skind8 #NaturalSkincare #AussieBeauty
• •Email Subject: Tired of Harsh Chemicals? Discover the Gentle Power of Skind8. Body: At Skind8, we believe beautiful skin shouldn’t come at a cost to your skin’s health or our furry friends. Explore our range of vegan, cruelty-free skincare, packed with the best of Australian nature. Your skin will thank you!
• •Website Banner: Confidently You. Powered by Nature. Skind8: Australian-made skincare for skin that feels as good as it looks.