Brand Tone

Approachable and Friendly, Educational and Informative, Passionate and Enthusiastic, Trustworthy and Authentic, Community-Focused, Playful and Modern

Brand Values

• •Community
• •Passion
• •Trustworthiness
• •Education/Empowerment
• •Inclusivity
• •Curation & Quality
• •Customer Experience
• •Responsible Growth

Best Practices

• •Embrace 'Cherub' Language: Consistently use warm, endearing terms like 'Cherubs' when addressing the audience to foster a sense of community and friendliness. Maintain a helpful, 'matchmaker' persona.
• •Prioritize Education: Ensure copy, whether short-form social posts or longer blog articles, aims to inform and empower. Break down complex skincare topics into easily digestible, engaging content.
• •Show, Don't Just Tell, the Passion: Let genuine enthusiasm for K-Beauty shine through. Use exclamation points where appropriate, share team favorites, and convey excitement about new products and trends. The tone should feel like it's 'for skincare enthusiasts, by skincare enthusiasts.'
• •Maintain Authenticity and Trust: Be transparent about products and ingredients. When making recommendations, explain *why* a product is suitable, reinforcing the trustworthy expert image. Avoid overly salesy or pushy language.
• •Keep it Playful and Engaging: Incorporate fun elements, emojis where appropriate (especially on social media), and an inviting tone. Encourage interaction by asking questions and responding to comments in a lively and approachable manner, reinforcing the 'fun' aspect of the brand.

Social Perception

Trusted Source for K-Beauty, Informative and Helpful, Community-Oriented, Good Product Selection & Exclusivity, Positive Customer Service (Generally), Growing and Innovative

Copy Examples

• •Instagram Post for a New Serum: Meet your new holy grail, Cherubs! ✨ Our latest K-Beauty gem has landed, packed with [Key Ingredient 1] & [Key Ingredient 2] to soothe, hydrate, and make your skin sing. Ready for that Cupid glow? 😉 Tap to shop and let the matchmaking begin! #SkinCupid #KBeauty #NewArrival #SkincareRoutine #YourBeautyMatchmaker
• •TikTok Video Caption - Trend Based: POV: You finally found K-Beauty products that *actually* work for your sensitive skin. 🤫 Our Cupid-curated collection is all about gentle, effective care. No gatekeeping here – link in bio for your perfect match! What are your sensitive skin saviors? Tell us below! 👇 #SkinCupidCherubs #KBeautySecrets #SensitiveSkinCare #ViralSkincare #AsianBeauty
• •Email Newsletter Snippet - Educational: Decode Your Skin Concerns! 💡 This week, Team Cupid dives deep into understanding [Specific Skin Concern, e.g., hyperpigmentation]. Discover the K-Beauty ingredients that can help, plus our top-rated picks to restore your radiance. Empower your skincare journey – read the full guide on our blog! #SkinCupidEducation #KBeautyTips #SkincareKnowledge #HealthySkin
• •Facebook Ad for a Starter Kit: New to K-Beauty? Welcome, Cherub! 😇 We've made it easy with our [Starter Kit Name]! Curated by our skincare enthusiasts, this kit has everything you need to kickstart your journey to glowing skin. Think effective, think gentle, think Skin Cupid. Get 10% off your first order! Shop now & join our community! #SkinCupid #KBeautyForBeginners #AsianSkincare #StarterKit #InclusiveBeauty
• •Website Banner for New Store Opening/Event: Experience the Magic of K-Beauty! ✨ Our new [City] flagship store is NOW OPEN! / Our [Event Name] is happening! Immerse yourself in a world of curated skincare, meet Team Cupid, and discover your perfect beauty match. It's more than shopping, it's a community. Come say hi! [Address/Link to Event Details] #SkinCupidIRL #KBeautyCommunity #ExperientialRetail #FunSkincare #LondonBeauty