Brand Tone

Caring, Trust-Oriented, and Practical

Brand Values

• •Accessibility
• •Curation and Quality
• •Wellness
• •Security

Best Practices

• •Always Lead with "Care and Well-being": Every piece of copy, from a product description to a social media post, should connect back to the core brand promise of "cuidado y bienestar." Frame benefits in terms of how they make the customer feel (e.g., "rejuvenated," "confident," "calm") rather than just what they do.
• •Leverage Trust Signals Consistently: Continue to mention "Amazon Pay," "productos auténticos," and "selección curada" in website copy, checkout pages, and ads. This reinforces the core value proposition of being a trustworthy curator.
• •Develop a "Founder's Story" or "About Us" Page: The site currently lacks a personal narrative. Creating an "About Us" section that explains why SKINCOS was started would build a stronger emotional connection and differentiate it from anonymous online retailers. It should tell the story of a founder passionate about making wellness accessible.
• •Focus on Solutions, Not Just Products: Group products and create content around solving specific problems (e.g., "Your Routine for Dry Winter Skin," "5 Minute Hair Repair for a Busy Week"). This positions the brand as a helpful expert and embodies the practical, caring tone.
• •Create a Simple Content Style Guide: Even without a dedicated copywriter, a simple one-page guide can ensure consistency. It should define the brand's tone (Caring, Trust-Oriented, Practical), list key phrases to use (e.g., "Tu bienestar," "Selección de confianza"), and specify phrases to avoid (e.g., overly technical jargon, aggressive sales language like "Buy Now!").

Social Perception

Due to the lack of an online presence beyond the storefront, the social perception of SKINCOS is virtually non-existent. It is an unknown entity to the general public. For the few customers who may have found and purchased from the site, their perception is likely shaped entirely by their direct user experience: the ease of navigating the site, the checkout process, shipping times, and product quality. Without customer reviews or social engagement, there is no broader community perception to analyze.

Copy Examples

• •Self-Care Sunday Starts Here | Discover Your Weekly Wellness Ritual
• •Your skin deserves a moment of peace. ✨ We believe that true well-being comes from the small, daily rituals that care for you from the outside in. That's why we've curated the most trusted products to make your self-care routine simple and effective. #SkincosWellness #CuidadoPersonal #BeautyRitual
• •Bring out your natural radiance. This dermatologist-recommended Vitamin C serum is your daily defense against environmental stressors. It works to visibly brighten, firm, and even out your skin tone for a healthy, luminous glow. Sourced for its proven results and backed by the security of Amazon Pay at checkout. Your journey to better skin starts with confidence.
• •Your Well-being, Delivered. Shop a curated selection of the best in beauty and personal care.
• •Tired of searching for beauty products that actually work? We've done the work for you. SKINCOS brings you a handpicked collection of top-rated skincare and wellness essentials. Shop securely and start your journey to well-being today. Learn more at skincos.es.