Brand Tone

Aspirational and Informative

Brand Values

• •Innovation
• •Inclusivity
• •Empowerment

Best Practices

• •Lead with the "Why": Always connect the product's features back to the core values of empowerment and confidence. Instead of just saying what a product does, explain how it helps the user feel their best.
• •Emphasize Technology Simply: While the products are advanced, the copy should be accessible. Use terms like "innovative," "advanced," and "tech-driven" but explain the benefits clearly (e.g., "gently scrubs off dead skin cells" for the microdermabrasion kit).
• •Maintain Inclusivity in Visuals and Text: Continue to feature a diverse range of people in marketing materials to reinforce the brand value of being for everyone. Explicitly mention inclusivity in "About Us" sections and brand manifestos.
• •Use Aspirational Language: Incorporate words like "glow," "radiant," "sculpted," "youthful," and "confidence" to paint a picture of the desired outcome for the customer.
• •Be the Expert: Position the brand as a knowledgeable leader. Create educational content (blogs, video tutorials) that explains the science behind the tools in an easy-to-understand way, building trust and reinforcing the brand's "advanced" positioning.

Social Perception

Emerging and Cautiously Optimistic

Copy Examples

• •Unlock a new level of lift. Our Microcurrent Tool is your 5-minute secret to a sculpted, youthful look. Turn back the clock, from the comfort of your home. #Skince #Microcurrent #FacialSculpting
• •Tired of dull skin and stubborn blackheads? Reveal your inner glow! Our Diamond Scrub Kit uses advanced microdermabrasion to gently erase impurities and dead skin, leaving you with a shine-free, radiant complexion. ✨ Shop Now for a fresher you.
• •Technology-driven beauty for every story. At Skince, we believe confidence starts with feeling great in your own skin. Discover our range of advanced tools designed for every age, gender, and skin type.
• •How to Use The Skince Pro LED Mask for Glowing Skin | Full Tutorial & Review
• •Your Glow-Up is Here! Get 20% Off Your First Skince Beauty Tool.