Brand Tone

Educational & Authoritative, Passionate & Dedicated, Direct & Myth-Busting, Caring & Community-Focused, Transparent (Selective)

Brand Values

• •Focus on Skin of Colour
• •Evidence-Based & Scientific
• •Safety & Efficacy
• •Education & Empowerment
• •Integrity & Authenticity
• •Cruelty-Free & Vegan-Friendly

Best Practices

• •Prioritize sharing knowledge and scientific insights, especially tailored to skin of colour, before directly selling. Frame product benefits within this educational context.
• •Consistently reiterate that the advice and products are formulated *specifically* for the nuances of melanin-rich skin, highlighting understanding of its unique needs and potential issues like hyperpigmentation and sensitivity to irritation.
• •Use clear, confident language that reflects Dr Rattan's expertise as a doctor and cosmetic formulator. However, balance this with a caring, empathetic tone, using terms like "skin of colour family" to foster connection.
• •Clearly state the brand's ingredient philosophy (e.g., "NAFE SAFE" - No Denatured Alcohol, No Fragrance, No Essential Oils) and be direct in addressing common skincare myths or ineffective trends, particularly those that could harm skin of colour.
• •Craft copy that not only informs but also empowers the audience to make better skincare choices. The goal is for them to feel understood and confident in managing their skin health.

Social Perception

Trusted Expert by Many, Revolutionary & Groundbreaking, High Quality Products, Controversial to Some, Dedicated Community Builder

Copy Examples

• •Instagram Post (Educational & Authoritative): Stop damaging your melanin-rich skin! So many 'trends' aren't designed for us. As a cosmetic formulator for skin of colour, I break down the science you NEED to know. This week on YouTube, we're tackling [Specific Myth/Topic]. Link in bio – empower your glow the right way. #DrVSkincareScience #SkinOfColour #EvidenceBasedBeauty
• •Product Description (Passionate & Dedicated, Safety-Focused): Your journey to radiant skin, understood. Our [Product Name] isn't just another [product type]; it's years of dedicated research into what skin of colour truly needs. Formulated with [Key Ingredient 1] for [Benefit] and [Key Ingredient 2] for [Benefit], all while being NAFE SAFE – No Denatured Alcohol, No Fragrance, No Essential Oils – because your beautiful skin deserves gentle power. This is skincare that sees you. #SkincareByDrV #MelaninRichSkin #GentlePower
• •Email Newsletter Subject (Direct & Myth-Busting): No, [Common Misconception] Won't Fix Your Hyperpigmentation (Here's What Will, Dr V Explains) *Body Snippet:* Tired of skincare advice that doesn't work for YOUR skin? As a doctor and cosmetic formulator, I'm here to cut through the noise. Let's talk REAL solutions for skin of colour. Read my latest blog post / Watch my new video on [Topic]. Love, Dr V x
• •TikTok Video Intro (Caring & Community-Focused, Educational): Hey my beautiful skin of colour family! Dr V here. Are you struggling with [Common Skin Concern]? You're NOT alone, and there ARE answers. Let’s dive into why this happens and a simple, science-backed tip you can start today! #DrVCares #SkinOfColourTips #SkincareEducation
• •Website Banner (Authoritative & Empowering): Beyond the Hype. Real Science for Skin of Colour. Discover formulations meticulously crafted by Dr Vanita Rattan to finally address your unique skin needs. Educate. Empower. Glow. [Shop Now Button]