Brand Tone

Professional & Expert, Educational, Results-Oriented, Luxurious & Relaxing, Approachable & Friendly

Brand Values

• •Efficacy & Results: Providing treatments that deliver visible improvements to skin health and appearance.
• •Client Education & Empowerment: Ensuring clients understand their skin, the treatments they receive, and how to care for their skin at home.
• •High-Quality Standards: Using reputable, professional-grade products (like Medik8) and advanced technology.
• •Professional Expertise: Maintaining a high level of knowledge and skill in aesthetics and skincare, and sharing this through training.
• •Holistic Well-being: Offering services that not only improve skin but also promote relaxation and confidence (e.g., Japanese Head Spa, massage).
• •Personalized Care: Tailoring treatments and skincare plans to individual client needs.
• •Safety & Trust: Providing safe and effective non-surgical cosmetic solutions.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (e.g., expert yet approachable, luxurious yet results-focused), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Prioritize Clarity and Education: Explain the benefits and science behind treatments in an easy-to-understand manner, reinforcing expertise and building trust.
• •Focus on Client Benefits & Solutions: Frame copy around how the services solve client problems or help them achieve their skincare goals, rather than just listing features.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to social media captions and email responses, is well-written, grammatically correct, and free of jargon unless explained.
• •Incorporate a Touch of Aspiration and Luxury: Use descriptive language that evokes the high-quality, relaxing, and results-driven experience the clinic offers, aligning with the visual branding.

Social Perception

Highly Trusted & Reputable, Expert in Skincare, Provider of High-Quality, Effective Treatments, Offers a Luxurious and Relaxing Experience, Innovative, Educational Resource

Copy Examples

• •Instagram Post (Japanese Head Spa): "Elevate your well-being with Greater Manchester's premier Japanese Head Spa experience. Indulge in a deeply relaxing treatment designed to revitalize your scalp, nourish your hair, and melt away tension. More than just a massage, it's a holistic journey to tranquility and healthier hair. Book your escape."
• •Website Service Page (Medik8 Peel): "Reveal a brighter, smoother complexion with our expertly administered Medik8 Professional Peels. Tailored to your specific skin concerns, from acne to signs of ageing, these advanced exfoliating treatments work to retexture and rejuvenate. Trust our certified specialists to guide you on your path to visibly healthier skin."
• •Facebook Ad (General Skincare Consultation): "Struggling with your skin? Let's find your solution. At Skin by Paige Alexandra, we combine advanced diagnostics with expert knowledge to create a personalized skincare plan just for you. Book a comprehensive consultation today and invest in your skin's future."
• •Email Newsletter (New Training Course): "Advance your aesthetics career with our CPD Accredited Training Courses. Led by industry expert Paige Alexandra, our comprehensive programs provide the in-depth knowledge and practical skills you need to excel. Enrol now and elevate your expertise."
• •Client Testimonial Promotion: "✨ Glowing skin and happy clients! ✨ 'Paige is a true professional who you can tell enjoys what she does, explains the treatments being carried out and I felt so relaxed. My skin is glowing!' - [Client Name]. Experience the difference expert care makes."