Brand Tone

Professional, Expert, Educational, Empowering, Supportive, Results-Oriented, Caring, Passionate, Approachable

Brand Values

• •Expertise & Education: Prioritizing scientifically-backed knowledge and educating clients.
• •Results: Committed to delivering visible improvements in skin health.
• •Client Empowerment & Confidence: Helping clients feel good and confident in their own skin is a core mission.
• •Personalization: Offering customized skincare solutions and programs tailored to individual needs.
• •Quality: Providing esthetician-formulated and approved products.
• •Integrity & Honesty: Emphasizing realistic portrayals of skin and skincare journeys, rather than "poreless" ideals.
• •Community: Building a supportive community around their clients and followers.
• •Ethical Practices (mentioned on "About Us"): Prioritizing eco-friendly packaging and ethical sourcing.

Best Practices

• •Lead with Education: Always aim to inform and explain the "why" behind skincare advice, product ingredients, or treatment recommendations. This reinforces expertise and empowers the audience.
• •Showcase Real Journeys: Continue using authentic client testimonials and before & after photos (with permission). Highlight the process and progress, not just perfection, to remain relatable and trustworthy.
• •Emphasize Empowerment: Frame messaging around building confidence and helping clients feel good in their skin. Use uplifting and supportive language.
• •Maintain Professional Authority: While being approachable, ensure that the foundation of expertise (Sylvia's experience, science-backed information) is always present. Clearly state when products are "esthetician-formulated."
• •Adapt, Don't Dilute, Across Platforms: While TikTok can be more informal and YouTube more in-depth, the core values of expertise, education, empowerment, and results should be consistent. The *way* you say it can change, but *what* you stand for shouldn't.

Social Perception

Trusted Authority, Effective & Transformative, Caring & Client-Focused, High Quality, Inspirational

Copy Examples

• •Understanding your skin is the first step to loving it! ✨ At Skin by Brownlee & Co., we're passionate about empowering you with the knowledge to tackle concerns like acne and hyperpigmentation. Our expert esthetician, Sylvia Brownlee, formulates every solution with your unique journey in mind. Swipe to learn 3 key ingredients for a clearer complexion! #SkinbyBrownlee #SkincareEducation #EmpoweredSkin #AcneSolutions #Hyperpigmentation
• •Tired of acne treatments that don't deliver? Discover the Skin by Brownlee & Co. difference. Our 'Away With Acne Program,' designed by a seasoned esthetician with 29 years of experience, offers personalized plans for visible results. See real client transformations and start your journey to confidence today! Book your virtual or in-person consultation. [Link] #RealResults #ClearSkinJourney #ExpertSkincare #CincinnatiBeauty
• •*(Upbeat music, Sylvia or an esthetician holding a product)* Hey Brownlee Beauties! 👋 Let's talk sunscreen – your daily BFF! So many of you ask if it's *really* necessary. YES! It's your #1 defense against premature aging and hyperpigmentation. Our Broad Beam Glow 50 is esthetician-approved and perfect for all skin tones – no white cast! 😉 Drop your SPF questions below! #SkinTips #SunscreenEveryday #MelaninMagic #SkinbyBrownleeandCo #HealthySkinHabits
• •Dear Brownlee Beauty, We know that consistency is key in skincare, but life happens! This week on the blog, Sylvia shares her top tips for staying on track with your routine, even when you're busy. Plus, get an exclusive look at our client-favorite Balancing Face Cleanser – formulated to gently purify without stripping your skin. Remember, we're here to support you every step of your skin journey. [Link to Blog] [Link to Product] #YourSkinAlly #BrownleeBeautyClub #SkincareRoutine
• •Expert Solutions for Acne & Hyperpigmentation. Achieve Your Clearest, Most Confident Skin with Esthetician-Formulated Care by Skin by Brownlee & Co.