Brand Tone

Aspirational luxury and empowering self-care, confident, glamorous, positive, celebratory, with a personal touch.

Brand Values

• •Glamour and Luxury
• •Empowerment
• •Quality and Efficacy
• •Transformation
• •Authenticity

Best Practices

• •Lead with "Glamour" and "Empowerment": Every piece of copy should reflect the core values of luxury and self-confidence. Use a vocabulary that includes words like radiant, elegance, flawless, unlock, elevate, reveal, and empower.
• •Maintain the Founder's Voice: Continue to incorporate Brooke Bailey's personal story and voice. Phrases like "Created with love by Brooke B." or sharing personal tips reinforces the brand's authenticity and the trust customers place in her.
• •Focus on Transformation, Not Just Features: Instead of just listing what a product does (e.g., "moisturizes skin"), describe the outcome for the customer (e.g., "Reveal petal-soft skin that glows from within"). Connect product use to the feeling of confidence and well-being.
• •Speak Directly to the Customer: Use "you" and "your" to make the copy feel personal and direct. Frame the brand as a partner in the customer's beauty journey, with taglines like "Your Genetics, Your Glamour" serving as a prime example.
• •Ensure Visual and Textual Harmony: The clean, luxurious aesthetic of the brand's visuals should be matched by the copy. The text should be clear, elegant, and uncluttered, mirroring the sophisticated visual identity to create a cohesive and high-end brand experience.

Social Perception

Strongly influenced by founder Brooke Bailey, perceived as positive, exciting, inspirational due to founder's story, high product demand, associated with 'flawless' appearance.

Copy Examples

• •Own Your Glow. True glamour isn't just worn; it's revealed. Our Anti-Aging Serum is formulated to unlock your skin's inherent radiance, smoothing, firming, and leaving you with a glow that's undeniably you. Elevate your routine. Embrace your beauty. #SkinByBrookeBailey #YourGeneticsYourGlamour #AgelessBeauty
• •The Final Touch of Luxury. A sweep of color, a wave of hydration, and a high-shine finish. Our Lustre Lip gloss is the ultimate accessory for a look that's pure elegance. Shop the collection.
• •Inside: Your Invitation to Radiant Skin
• •Where Science Meets Self-Care. You deserve a skincare routine that feels as good as the results it delivers. Skin by Brooke Bailey merges nourishing, plant-based ingredients with luxury for a transformative experience. Discover the collection and begin your journey to healthier, more radiant skin today.
• •Begin and end your day in a cloud of luxury. Our Whipped Cleanser transforms into a plush, gentle lather that washes away impurities without stripping your skin of its natural moisture. Infused with antioxidant-rich botanicals, it refines and brightens, leaving your complexion feeling soft, fresh, and perfectly prepped for your glamour routine.