Brand Tone

Professional and Expert, Trustworthy and Reassuring, Modern and Aesthetic, Approachable and Friendly, Results-Oriented

Brand Values

• •Quality
• •Expertise
• •Client Satisfaction
• •Trust and Transparency
• •Hygiene and Safety
• •Innovation
• •Individualization

Best Practices

• •Always Lead with Expertise and Trust: Frame all communication, from service descriptions to social media posts, with a confident, knowledgeable, and reassuring voice. Highlight qualifications, experience, and the science behind treatments.
• •Balance Professionalism with Approachability: While maintaining a high standard of professionalism, especially on the website and in treatment explanations, use a warmer, friendlier tone in social media interactions and customer service. Emojis can be used judiciously on social media to enhance approachability.
• •Focus on Benefits and Results, Supported by Evidence: Clearly articulate the benefits of each treatment (e.g., hydration, rejuvenation, radiance for Skinboosters). Use before & after photos and client testimonials (with permission) to provide tangible proof of results.
• •Maintain Visual and Linguistic Cohesion: Ensure that the language used aligns with the clean, modern, and high-quality visual identity of the brand. Use clear, concise language. If translating or creating content in multiple languages, ensure the core tone and messaging remain consistent.
• •Emphasize Personalization and Client Care: Consistently communicate that treatments are tailored to individual needs and that client well-being and satisfaction are paramount. Use phrases that convey care, understanding, and a personalized approach.

Social Perception

Highly Reputable, Trusted Experts, Effective Treatments, Excellent Customer Service, Clean and Professional Environment

Copy Examples

• •Headline: Reveal Your Radiant Skin. Experience the Science of Skinboosters. Body: At Pro Beauty Dortmund, we combine expert knowledge with advanced Jalupro Skinbooster treatments to deeply hydrate and rejuvenate your skin from within. Book your personal consultation today and discover a fresher, more luminous you. #Skinboosters #ExpertCare #RadiantSkin #ProBeautyDortmund
• •Headline: Trust Your Glow to the Experts. Body: Why choose Pro Beauty for your Skinbooster treatment? Our certified specialists provide personalized care, utilizing state-of-the-art techniques for visible, lasting results. See our client transformations and feel the confidence of truly revitalized skin. Learn more on our website! #ProBeautyExperts #SkinRevitalization #DortmundBeauty #TrustedResults
• •Headline: More Than a Treatment, It's a Transformation. Body: Experience the Pro Beauty difference. Our Skinbooster therapies are more than just a procedure; they are a commitment to your skin's health and vitality. We prioritize your comfort, safety, and stunning results. Ready for your transformation? #BeautyTransformation #HealthySkin #SkinExpertsDortmund #ClientLove
• •Headline: The Secret to Naturally Youthful Skin? Personalized Skinboosters. Body: Forget one-size-fits-all. At Pro Beauty Dortmund, we tailor every Skinbooster treatment to your unique skin needs and goals. Achieve that naturally refreshed and youthful look with our expert touch and premium products. Schedule your consultation to unlock your skin's potential. #PersonalizedBeauty #YouthfulGlow #SkinboosterSpecialist #Dortmund
• •Headline: Invest in Your Skin. It’s Going to Represent You for a Very Long Time. Body: Quality, expertise, and visible results – that's the Pro Beauty promise. Our Skinbooster treatments are an investment in your long-term skin health and confidence. Visit us in Dortmund for a comprehensive consultation and discover the best path to your dream skin. #InvestInYourSkin #ProBeautyPromise #LongTermResults #ExpertSkinCare