Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Informative and Helpful, Caring and Supportive, Authentic and Trustworthy

Brand Values

• •Accessibility & Affordability
• •Authenticity
• •Customer-Centricity
• •Passion for K-Beauty
• •Quality
• •Education & Empowerment
• •Family & Community

Best Practices

• •Embrace "Family" Language: Consistently use warm, inclusive, and friendly terms like "Skin2Seoul family," "K-Beauty lovers," "we’re here for you," and "happy exploring" to foster a sense of community and approachability.
• •Share the Passion: Let the genuine enthusiasm for K-Beauty shine through. Use positive and slightly effusive language when describing products and their benefits (e.g., "gem," "treasure," "dreamy glow," "transform your skin").
• •Prioritize Helpfulness & Education: Frame copy around providing solutions and information. Encourage questions, offer tips, and explain the "why" behind product recommendations or skincare steps. Avoid overly technical jargon unless clearly explained.
• •Maintain Authenticity and Transparency: Continue to subtly weave in the family-run aspect and the commitment to authentic products. This builds trust and resonates with the value of a personal touch.
• •Be Engaging and Conversational: Especially on social media, use a conversational style. Ask questions, invite interaction (comments, shares), and use emojis appropriately to convey emotion and approachability, mirroring a friendly chat.

Social Perception

Trusted Retailer, Excellent Service, Knowledgeable & Passionate, Good Value, Growing & Accessible

Copy Examples

• •✨ Your K-Beauty journey just got an upgrade! ✨ Say hello to the [Product Name] by [Brand] – your new secret weapon for that dreamy Seoul glow! We’ve been so excited to bring this gem to our Skin2Seoul family. Got questions? Pop them below, we’d love to help you find your perfect match! #Skin2Seoul #KBeautyUK #NewArrival #SkinLove
• •Welcome to the Skin2Seoul family! Discover your glow with our handpicked Korean skincare treasures. Affordable, authentic, and sent with love from our family to yours. Happy exploring! 💖
• •Hey K-Beauty lovers! 👋 Want to know the secret to [specific skincare benefit, e.g., glass skin]? We’re spilling the tea! Here’s a quick tip from your Skin2Seoul fam to get you glowing! Let us know if you try it! #KBeautyTips #Skin2SeoulSecrets #GlowingSkin
• •Still searching for that holy grail product? So many of you in the Skin2Seoul community are OBSESSED with the [Bestselling Product Name] – and for good reason! It’s packed with [key ingredients/benefits] to truly transform your skin. Click here to see why it’s a fan favourite and treat your skin! 😉
• •Fall in love with taking care of your skin! 🌸 At Skin2Seoul, we bring the best of Korean beauty right to your doorstep. Founded by a mother-daughter duo passionate about skincare, we’re here to make K-Beauty accessible, affordable, and fun for everyone in the UK. Come say hi and find your glow! #Skin2Seoul #AuthenticKBeauty #UKFamilyBusiness