Brand Tone

expert, supportive, and results-oriented

Brand Values

• •Efficacy & Results
• •Personalization
• •Expertise & Science
• •Empowerment & Confidence
• •Safety & Quality
• •Holistic Approach

Best Practices

• •Always Lead with Empathy, then Expertise: Acknowledge the emotional toll of acne before presenting solutions. Start by saying, \"We understand how acne can make you feel...\" then transition to, \"Our experts are here to help with a proven plan...\"
• •Prioritize \"You\" over \"We\": Focus the copy on the customer's journey, needs, and desired outcomes. For example, instead of \"We offer personalized consultations,\" try \"You'll receive a personalized consultation to address your specific skin concerns.\"
• •Back Claims with Proof (Implicitly or Explicitly): Reference the \"90-day guarantee,\" \"98% success rate,\" client testimonials, or the \"science-driven\" nature of the approach to build trust and reinforce the results-oriented tone.
• •Use Strong, Confident, and Clear Language: Avoid jargon where possible, but when using terms like \"holistic\" or \"science-driven,\" ensure the context makes their meaning clear. Be direct about the benefits and the process.
• •Maintain a Supportive and Encouraging Voice: Use words that inspire hope and action, such as \"journey,\" \"transform,\" \"reclaim,\" \"discover,\" and \"achieve.\" Frame the service as a partnership towards clear skin.

Social Perception

Skin+ is generally perceived positively by its clients, who often share success stories and express gratitude for the results achieved.

Copy Examples

• •Headline: Tired of Acne Hiding Your True Glow? Body: At Skin+, we understand the frustration of persistent acne. Our expert estheticians create personalized, science-backed treatment plans to deliver visible results. Start your journey to clear, confident skin – guaranteed in 90 days. Take our free Acne Type Quiz today!
• •Headline: Your Clear Skin Journey, Guided by Experts. Body: Don't navigate acne alone. Skin+'s virtual program pairs you with a dedicated esthetician who will tailor a holistic approach to your unique skin needs. See real results, like countless others who’ve reclaimed their confidence. Book your consultation.
• •Headline: Before & After? More Like Before & *Happily Ever* After. Body: Swipe to see the incredible transformations. Our 98% success rate isn't just a number; it's a reflection of real lives changed. With Skin+, clear skin isn't a dream, it's a 90-day promise. What will your 'after' look like?
• •Headline: Science-Driven Skincare. Real, Visible Results. Body: Stop guessing with your skincare. Skin+ offers an Acne-Safe Commitment™, curating effective products tailored to your personalized plan. Experience the power of expert care and achieve the clear skin you deserve.
• •Headline: Ready for a Guaranteed Change? Clear Skin in 90 Days. Body: We're so confident in our personalized acne program that we guarantee results. Work with our expert estheticians, follow your custom plan, and if you don't see clear skin in 90 days, we're here to make it right. Invest in your confidence with Skin+.