Brand Tone

Informative, Engaging, Passionate, Professional yet Accessible, Community-Focused.

Brand Values

• •Accuracy and Timeliness
• •Comprehensive Coverage
• •Storytelling and Human Interest
• •Quality Journalism
• •Community Engagement
• •Supporting Canadian Aviation
• •Innovation and Progress

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the key characteristics of Skies Mag's tone (Informative, Engaging, Passionate, Professional, Accessible, Community-Focused) with clear examples of 'do's and don'ts' for all content creators.
• •Prioritize Storytelling: Emphasize the human element in all forms of content. Even when discussing technical subjects, frame them around the people involved—engineers, pilots, designers, and enthusiasts. This reinforces the 'stories behind aviation' value.
• •Balance Expertise with Enthusiasm: While providing accurate and in-depth information, always inject a sense of passion and excitement for the subject matter. Use vivid language and convey a genuine love for aviation to connect with both professionals and hobbyists.
• •Foster Two-Way Communication: Actively encourage and respond to comments and messages on social media and the website. Ask questions, run polls, and feature user-generated content (with permission) to build a strong community feel and reinforce that Skies Mag values its audience.
• •Visual Consistency Reinforces Tone: Ensure all visual content (photography, videography, graphics) aligns with the brand's commitment to 'stunning photography and impressive design'. High-quality, dynamic, and inspiring visuals inherently support an engaging and passionate tone.

Social Perception

Respected Resource, Engaging Content Provider, Passionate Community, Informative and Reliable.

Copy Examples

• •Social Media Post (Instagram/Facebook): Witness the raw power and elegant dance of the [Aircraft Name] as it carves through the Canadian sky. At Skies Mag, we bring you more than just pictures; we share the passion, the precision, and the people that make aviation soar. What aircraft ignites your #AvGeek spirit? Tell us below! #SkiesMag #CanadianAviation #AviationDaily #PilotLife
• •Website Headline for a Feature Article: Beyond the Blueprint: The Untold Story of the Innovators Revolutionizing Canada's Aerospace Future. Skies Mag goes behind the scenes. #Aerospace #Innovation #CanadianAviation
• •Email Newsletter Snippet: This Week's Top Story: Navigating a Changing Landscape. Skies Mag delivers an in-depth look at how Canadian air cargo is adapting to new global demands. Plus, don't miss our exclusive interview with [Industry Leader]. Your sky, our perspective. Read more inside. #AviationNews #CargoFlights #SkiesMag
• •Promotional Copy for Digital Subscription: Stay Ahead of the Curve. From the latest industry breakthroughs to captivating human stories, Skies Mag is your definitive guide to the world of aviation. Subscribe today for unparalleled coverage, stunning visuals, and the insights that matter. Fuel your passion. #SkiesMag #AviationMagazine #FlyHigh
• •Twitter Post: Hot off the press! 📰 Skies Mag breaks down the latest advancements in sustainable aviation fuel (SAF) and what it means for Canada's green flight initiatives. Dive into the details: [Link to article] #SustainableAviation #AvGeek #FutureOfFlight #SkiesMag