Brand Tone

Nostalgic & Retro, Fun & Playful, Confident & Expressive, Authentic & Organic, Inclusive & Conscious, Casual & Comfortable

Brand Values

• •Comfort
• •Style & Individuality
• •Fun
• •Authenticity & Heritage
• •Inclusivity
• •Social & Environmental Responsibility
• •Quality American Manufacturing

Best Practices

• •Embrace the Nostalgia: Consistently weave in references to the brand's 80s/90s heritage, iconic status, and cultural impact. Use retro-inspired language and visuals where appropriate.
• •Keep it Fun and Playful: Inject humor, enthusiasm, and a lighthearted approach into your copy. Focus on the enjoyment and self-expression the clothes offer.
• •Highlight Comfort and Authenticity: Always bring the message back to the core values of comfort and genuine, original style. Speak directly and honestly.
• •Be Inclusive and Positive: Use language that welcomes everyone and reflects the brand's support for diverse communities. Maintain an upbeat and encouraging tone.
• •Stay Confident and Bold: Mirror the brand's unique and expressive designs in your copywriting. Don't be afraid to be distinctive and make a statement.

Social Perception

Iconic Throwback, Comfortable & Unique, Culturally Significant, Revived & Evolving, Fun & Expressive

Copy Examples

• •Headline: SKIDZ NYC: Still Making Comfort Cool Since 1987. Body: Slip into the iconic style that defined a generation. Our legendary drawstring pants are back – same awesome comfort, fresh new vibes. Rock your story. #SkidzNYC #Since1987 #ComfortIsKing
• •Headline: Not Just Pants. It's a Vibe. Body: From 80s block parties to today's streets, SKIDZ NYC is all about authentic expression. Bold prints, ultimate comfort, and a whole lot of fun. Find your fit. Make some noise. #SkidzAreBack #StreetStyle #ExpressYourself
• •Headline: Flashback to Flavor. Forward to Fun. Body: Remember the feeling? SKIDZ NYC brings back the original cool with the comfort you crave. Made in the USA, loved everywhere. Get your nostalgia on. #90sFashion #MadeInUSA #SkidzVibes
• •Headline: More Than Threads: We're a Community. Body: SKIDZ NYC: celebrating inclusivity, individuality, and doing what's right since day one. Rock your values in comfort and style. Join the movement. #SkidzFamily #Inclusion #ConsciousComfort
• •Headline: Warning: May Cause Extreme Comfort & Unstoppable Style. Body: SKIDZ NYC's iconic "slippery when wet" attitude is back to play. Grab your pair of legendary comfort and turn heads all over again. Don't say we didn't warn you. #SlipperyWhenWet #IconicStyle #SkidzNYC