Brand Tone

rebellious, artistic, and exclusive

Brand Values

• •Artistic Authenticity
• •Individuality
• •Subcultural Connection

Best Practices

• •Continue to use language and imagery that resonates with the alternative music scene. Avoid generic marketing phrases that would dilute the brand's edgy appeal.
• •Emphasize the limited availability of products to create a sense of urgency and value for the dedicated fanbase.
• •The lack of extensive "about us" information works in the brand's favor, adding to its mystique. The copy should be confident and direct, without over-explaining the designs.
• •While not overly explicit, subtly referencing the artistic and musical roots of the brand will strengthen its authenticity and appeal to the target audience.
• •Instead of just describing a t-shirt, the copy should evoke the feeling and identity associated with wearing it A sense of belonging to an exclusive, rebellious group.

Social Perception

Skiba Clothing is perceived as official or semi-official merchandise for Matt Skiba. Customers are fans of the musician, and the clothing is a way for them to show their support and connect with his artistic identity. The brand is seen as a source for authentic and unique apparel within the punk and alternative rock community.

Copy Examples

• •Wear Your Allegiance. This isn't just a t-shirt. It's a statement. The new Rune Tee from Skiba Clothing is for those who understand. Limited run.
• •For the Faithful. You've been there from the beginning. You know the music, you know the message. The latest collection from Skiba Clothing is a nod to the dedicated. Shop now before it's gone.
• •Dissent by Design. In a world of copies, be an original. Our "Listen to Black Metal" hoodie is crafted for the independent spirit. Stand apart from the noise.
• •The Unofficial Uniform. From the front row to the back alleys, Skiba Clothing is for those who live by their own rules. Explore the new collection and find your fit.
• •Art You Can Wear. Each design is a piece of the story. Own a part of the legacy with our exclusive, artist-driven apparel.