Brand Tone

Artisanal & Passionate, Personal & Approachable, Authentic & Transparent, Proudly Local (Scottish/Fife), Creative & Unique

Brand Values

• •Craftsmanship & Quality: Dedication to making furniture "properly" and creating beautiful, lasting pieces.
• •Local Sourcing & Sustainability: Prioritizing locally sourced Scottish wood and repurposing old furniture.
• •Authenticity & Natural Beauty: Celebrating the imperfections in wood and its inherent character.
• •Creativity & Personalization: Offering unique designs and bespoke commissions tailored to individual homes.
• •Passion: A genuine love for woodworking that shines through in the products and communication.

Best Practices

• •Embrace Storytelling: Share Kirsty's journey, the origin of the wood, or the inspiration behind a piece. This reinforces passion and authenticity.
• •Use "We" and "I" (Kirsty's Voice): Maintain the personal, approachable feel of a small artisan business. Let Kirsty's passion come through directly.
• •Highlight "Scottish," "Fife," and "Local": Continuously reinforce the brand's strong connection to its geographical roots and local sourcing.
• •Focus on "Handmade," "Bespoke," and "Unique": Emphasize the artisanal nature and the individuality of each piece, moving away from mass-produced language.
• •Celebrate Imperfection & Natural Beauty: Use descriptive language that conveys the tactile beauty of wood and the charm of its natural characteristics, rather than striving for a "flawless" corporate image.

Social Perception

Customers perceive SK Furniture Design as a high-quality, artisan business run by a passionate and personable individual. The brand is seen as a local gem within the Fife arts and crafts community. There's an appreciation for the bespoke nature of the work and the use of local, natural materials. The connection to Kirsty, the maker, is a strong positive, suggesting trust and a personal touch are highly valued by her clientele.

Copy Examples

• •Headline: From Fife Forests to Your Fireside: Discover Furniture with a Scottish Soul. Body: At SK Furniture Design, every knot and grain tells a story. We lovingly handcraft unique pieces from locally sourced Scottish hardwoods, celebrating the wild beauty of wood. Bring a piece of Fife's heart into your home. Call to Action: Explore our latest creations or commission your dream design.
• •Headline: More Than Just Furniture. It's a Piece of Passion. Body: Kirsty pours her heart and soul (and years of woodworking know-how!) into every table, mirror, and bespoke creation. We believe in furniture that’s not just made, but truly crafted – unique, personal, and built to be cherished. Call to Action: See Kirsty’s passion in action – visit our workshop by appointment.
• •Headline: Imperfectly Perfect. Perfectly You. Body: We don’t hide the "flaws" in our wood; we celebrate them. These natural imperfections are what make each SK Furniture Design piece genuinely unique. Let's create something beautifully authentic for your space, using the finest Scottish timber. Call to Action: Enquire about your bespoke furniture design today.
• •Headline: Handcrafted in the Heart of Fife. Designed for Your Life. Body: Supporting local means the world to us. That's why we use wood from just down the road and pour Scottish craftsmanship into everything we create. From custom commissions to ready-to-love pieces, find furniture that truly reflects you. Call to Action: Shop our collection of handmade furniture and gifts.
• •Headline: Old Wood, New Stories. Body: We love giving forgotten furniture a new lease on life. Our repurposing service transforms tired pieces into stunning, contemporary designs that fit your home perfectly. Sustainable style, handcrafted with care. Call to Action: Ask us about transforming your old furniture.